UX Design

Understanding your customer at the heart of our UX process.

eCommerce, hand in hand with UX

User experience design is a concept that has multiple dimensions, it includes many different disciplines—such as interaction design, information architecture, visual design, usability, site speed and User Goals.

sektch-invision

Interactive Prototyping

Using the best prototyping tools for the job.

InVision is a web-based prototyping tool that allows us to create highly interactive mockups for web and mobile projects.

At aware. digital we use InVision because it has a wide array of valuable tools to facilitate our workflow, including preview mode, build mode to
create hotspots, inspect mode for handing off assets to team members, comments, version control, and file syncing.

aware. digital UX in eCommerce

Because UX is what delivers user statisfaction.

This customer-first philosophy is embedded within our own creative process and is a core part
of the collaborative approach to work we take our clients. The solutions we create are based
on the fine balance of customer need and intergrated with business goals resulting in experiences that attract, engage and
allow customers to interact with what is infront of them.

Our strategically driven wireframe and design process begins with the breaking down the core principles within
your business ensuring we build a picture of the entire customer experience. Start to finish.

Through a combination of your own audience insight, our research and our expertise,
we can form the core of the customer experience strategy that shapes the subsequent creative and UX design phase.

User experience – UX

To put it simply, UX is important because it tries to fulfill the user’s needs.
It aims to provide positive experiences that keep users loyal to the product or brand. Additionally,
a meaningful user experience allows you to define customer journeys on your website that are most critical to business success. Some of the steps to achieve this are;

Web ux

Page speed

Working closely with page speeds to enhance your customers experience.

Responsive

Customer Journey Mapping

Mapping user flows and journeys, helps insights into where UX can be improved.

UX board

Test and Learn

Testing and learning clients interactions is the smartest way to evolve.

Responsive design

Way back in 2015, Google rolled out a change to the search engine algorithms which now factor in a website’s mobile
presence as a ranking signal. The date was aptly named Mobilegeddon. This reason alone can justify why responsive design is important! Websites now need to be mobile friendly.
Not just through Design and UX but through load speeds.