The Alpaca Clothing Company

Transforming a Magento 1 to Magento 2. Improving Customer Experience, User interaction and User experience.

A stylish upgrade to Magento 2.

Developing a redesigned online presence for The Alpaca Clothing Company and delivering a seamless transition to Magento 2.

Located in the beautiful Lake District National Park, The Alpaca Clothing Company is a unique family-run business born from a dream of breeding and farming these inquisitive, gentle-natured animals. Established in 1995 at a time when alpacas in the UK were virtually unheard of, the company today offers a handpicked range of beautiful alpaca knits, gifts, homewares and accessories renowned for their luxurious and durable properties. 

As well as a shop and tearoom located on the edge of the Lakes (spot the friendly alpacas outside!), the business also has a thriving online store offering its products to customers all over the world. 

Running on the now unsupported Magento 1, the company approached Aware to handle the full upgrade to Magento 2 and refresh the site to improve the user experience and conversions. The result is a modern, user-friendly store that takes full advantage of Magento 2 while being closely integrated with the client’s CRM and stock management systems.

A silky-smooth transition.

Our experienced team worked hard to oversee a seamless migration from Magento 1 to Magento 2, while reinventing the customer experience and user interaction.

Upgrade, redesign and UX.

Upgrading their online presence and transforming the shopping experience.

The Alpaca Clothing Co. came to us with an outdated website running on the now unsupported Magento 1 platform. Recognising the importance of keeping their website up to date for security and stability reasons, the company entrusted Aware to handle the migration of the website and all data over to Magento 2.

As well as planning and delivering a smooth transition with minimal downtime, our team quickly recognised a number of things that could be done to improve user experience and interaction. Experience tells us that these things can have a huge impact on sales and conversions, while also encouraging returning customers.

Following a redesign, The Alpaca Clothing Company now has a thoroughly modern Magento 2 store that makes it easier than ever for customers to browse and shop for the company’s products, with a new layout to better showcase their exquisite items and a streamlined checkout process optimised for conversions.

Alpaca Clothing Co Advanced Search

A better experience all round.

Advanced search options and suggestions, a streamlined checkout process, customisable gift vouchers, and more. It all adds up to a better experience – on every device.

Take control.

Powerful content and inventory management tools that empower the client to concentrate on what matters most.

A key part of this project was integrating the website with the client’s CRM system, providing organised customer data and access to accurate stock level information.

Meanwhile, our Custom Content Builder makes it easy to maintain and update the website on the fly. Using an intuitive drag-and-drop editor, the client is able to quickly make changes to the site and instantly see a live preview of how the content will look on the storefront.

Choosing the right Magento Agency.

More features

Utilising the incredible power of Magento 2 to help The Alpaca Clothing Company thrive.

Advanced Shipping

Flexible Shipping

Shipper HQ puts powerful shipping management tools at the client’s fingertips and provides customers with a better checkout experience, including personalised and accurate delivery costs and details.

Personalised Gift Vouchers

Personalised Gift Vouchers

Customers can quick and easily build their own personalised gift voucher by selecting a monetary value and choosing from a range of attractive card designs. They can even add a personal message or upload their own image.

Digital Marketing Agency - Search Engine Optimisation

Advanced Search Options

Type a keyword into the search box and instantly see a list of popular suggestions, product categories and related items. It’s never been easier for customers to find what they are looking for.

Don’t be shy. Let’s talk.

Start your journey towards a better website. Our expert staff are happy to talk and answer your questions.