SEO Stoke on Trent Company

Looking for SEO in Stoke on Trent? Then you’ve come to the right place.

Looking for SEO in Stoke on Trent? Then you’ve come to the right place.

I’m sure you already know that being on top of Google is critical to the growth of your business. After all, whenever we have a question or searching for a product or service, we Google it!

The big question is, are we actually good at SEO?

Well, allow me to answer your question with a visual:

September is when this client started working with us and as you can see, this website got a big boost when they started to work with us. 

Before working with Aware they were making low 6 figures but with the current conversion rate, they’re on track for a 1.5 million turn over due to the changes we made.

Not bad. Not bad at all.

Who are we and why should you care?

Aware Digital is a marketing company based in Stoke on Trent. We’re a team that takes on demanding projects. Specialising in web design and making sure it’s been optimised for the search engines.

We overhaul a website or build it from scratch and add the features a client wants. As a result, creating beautifully designed websites that have all the bells and whistles you want and are optimised for the search engines.

Check out our portfolio!

What does the SEO Stoke on Trent process look like?

First, we need to create a foundation. This is done by having a website that caters well to the user’s experience. For example, load speed is critical to the user experience. If your website takes longer than 3 seconds to load, searchers and search engines don’t like these types of websites.

The way your website looks and feels needs to be a certain way, everything needs to flow on the page. The branding has to be consistent and have a theme to it. This helps create trust and authority in the eyes of the users. It makes them feel safe and confident when buying from you.

Next, we will perform the keyword research. Keyword research is finding search terms related to your business in a data driven way. 

For example, if you’re a clothing company and you sell alpaca hats, the search terms you would go after would be “alpaca hats”, “female alpaca hats”, “alpaca hats for men” etc.

The search volume for these keywords are found through various methods, one of them include using sophisticated industry tools.

After the foundation of the website has been built and keyword research done, we make sure the right content is on your website. For example, if you’re a supplement company, there needs to be content tailored to those specific products and category pages.

Next, we search engine optimise those pages, allowing them to appear higher in the Google search results. This is done by strategically placing keywords on the page.

After the pages have been optimised, we will start a link building campaign. It’s important for websites to link to your website. You can think of links as votes, the more you get the better. However, not all links are created equally. 

For example, if you have a skincare business and your website is getting links from casino websites, it doesn’t make any contextual sense for that to happen. So these links won’t have any positive impact on your rankings and could have a negative impact on your rankings.

We utilise safe and effective link building tactics to boost your website rankings.

I can get deeper into the SEO process but I won’t bore you with technical SEO jargon. To find out more, just get in touch with us!

What’s next?

Get in touch with us and we’ll perform an audit to see where your website is at in terms of user experience and SEO. This will help us determine if we’re a good fit in working together.

Nemesis Now
Whole Sale B2B
Superb. Really great company to work with and their enthusiasm for good web design and practices really shows in their work. A pleasure to work with.
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Menu Shop
Whole Sale B2B
Their personable approach, confidence and honesty without pretence gave us a lot of faith in them as a team. They have been great to work with every step of the way.