Black Friday and Cyber Monday (BFCM) are the most important shopping days of the year for eCommerce brands. In 2024, online sales reached record highs, with some stores generating nearly half of their yearly revenue during the BFCM weekend.
But success doesn’t happen by accident. It comes from planning, preparation, and a strategy that balances discounts, stock, marketing, and customer experience.
Shoppers spend billions over BFCM, and competition is fiercer than ever.
If your site isn’t fast, mobile-friendly, and optimised for discovery, you’ll miss out.
This guide shows you how to:
Unlike generic checklists, this guide brings together proven advice from eCommerce leaders. You’ll hear directly from experts in performance, accessibility, reviews, marketing automation, and product discovery, giving you a holistic BFCM strategy.
Get your free, in-depth resource packed with insights from Aware Digital and top eCommerce partners, including Hyvä, Klaviyo, Dotdigital, Klevu, Reviews.io, Recite Me, and Trustpilot.
From ensuring your site passes Google Core Web Vitals to building a mobile-first experience, Hyvä’s performance insights show how to keep your store fast and stable, even under heavy demand.
Free shipping, accurate fulfilment, and flexible delivery options are non-negotiables during BFCM. Learn how to streamline your operations and avoid last-minute bottlenecks.
Reviews.io and Trustpilot share strategies to build confidence, showcase authentic customer content, and keep transparency front and centre during peak shopping days.
Flat discounts, bundles, loyalty offers - this guide shows you how to attract deal-seekers without sacrificing long-term profitability.
Klevu explains how to optimise onsite search and merchandising so customers find what they want quickly, reducing abandonment and increasing average order value.
From personalised campaigns to abandoned cart flows, Klaviyo and Dotdigital reveal how to stay top of mind before, during, and after BFCM.
Forecasting demand is key. This guide shows how to order early, track stock in real-time, and avoid both stockouts and overstocking.
The sale doesn’t stop on Cyber Monday. Learn how to review campaigns, track performance, and turn seasonal shoppers into repeat customers.
FAQs
It’s a free PDF packed with expert advice on how to prepare your online store for the busiest shopping weekend of the year.
It’s designed for eCommerce store owners, marketing managers, and digital teams who want to maximise revenue and improve customer experience during BFCM.
Simply enter your email address in the form above and you’ll receive instant access to the full PDF.
Because competition is fierce, without the right preparation, you risk website crashes, stockouts, and missed opportunities. This guide helps you avoid those pitfalls.
We’re the UK’s leading Magento and Hyvä agency, building eCommerce stores that outperform the competition. With over a decade of experience and a certified in-house team, we create scalable, high-performance websites tailored to your business goals.