A leading solution for delivering personalisation at scale like no other. It’s a platform for testing and optimising personalised experiences across every digital experience. Designed with powerful tools for both marketers and IT professionals, Adobe Target makes it easy to create and launch experiences from simple to highly sophisticated, enhancing experience.
Adobe Target has powerful integrations with Adobe Experience Platform, Target optimises and personalises the most important digital interactions to deliver greater revenue impact.
Using Adobe Target, you can easily scale your optimisation efforts, leading to substantial boosts in conversion rates and overall marketing performance.
Harness the power of Adobe Target’s A/B and multivariate testing tools to fine-tune your digital strategies and deliver exceptional user experiences.
Use profiles that progressively collect interaction data across touchpoints to customise future interactions.
Take advantage of Adobe Target's seamless integrations to elevate your digital experiences across desktop and mobile.
Test one or multiple variations of an experience to determine which performs best with specific audience segments.
Intuitive workflow. Use a three-step guided workflow to set up and launch tests that identify what resonates most with customers.
Single delivery platform. Get support for mobile SDK (software development kit), server-side API and a Node.js environment to test on the client side of your site, server side or both.