If your e-commerce can't be found through an organic search engine, does it even exist for potential customers? Even if you're selling on multiple channels page rank is very important.
— ranking on page one is the price of admission to compete in the product discovery and consideration phases of a customer’s buying journey.
According to Forrester, 71% of consumers use search engines to learn about new products and services; 74% research and compare products via search engines prior to completing a transaction.
What happens if you decide to re-platform? Whether this is a WordPress re-platforming, a Magento re-platform or another system. The answer is simple: those rankings are vulnerable. The good news is that with the right strategy, you can not only maintain those rankings but also boost organic traffic and sales. Let’s dive right in and show you how to preserve your rankings with a solid replatforming SEO plan.