Cookiebot is a Google-certified Consent Management Platform that provides websites with an easy-to-integrate and robust solution for ensuring privacy compliance.
In recent years, a combination of tracking cookies and third-party scripts is being gradually phased out and the demand for users to control the data collected has seen many website owners lose sight of crucial analytics data.
Cookiebot provides a compliant solution allowing marketing and analytics data to be collected from consenting users without compromising privacy.
Contact Aware Digital today to implement Cookiebot on your site without the need for developers.
Plus, get 20% off your Cookiebot plan costs.
By integrating Cookiebot through Google Tag Manager, we can be fully platform agnostic whilst adhering to your website’s specific requirements.
We carry out an assessment of your current set-up, create a new Cookiebot account for you and review your current tags and triggers.
We’ll customise your Cookiebot configuration, install the modal on your website and configure your tags and triggers to suit.
Once the installation is complete, we’ll monitor for changes in data collection and user consent.
COOKIEBOT
Cookiebot™ is a Google-certified Consent Management Platform (CMP) that fully complies with the Transparency and Consent Framework (TCF) and supports Google Consent Mode v2.
Beginning in 2024, Google requires the use of Consent Mode for ads personalization, remarketing, and analytics within the EU/EEA and Switzerland.
By implementing Cookiebot’s cookie compliance solution, you can activate Consent Mode to leverage conversion and analytics modelling while minimising the loss of marketing data caused by rejected consent banners.
We can work with you and your team to implement a solution that meets the needs of your website and allows you to capture crucial marketing and analytical data whilst remaining compliant.
Understand how we implement Cookiebot to keep your website compliant without hurting conversions. Sign up and get the one-pager sent straight to you.
COOKIEBOT
Using a CMP such as Cookiebot isn’t just about compliance and adhering to privacy legislation, it also encourages trust from your customers and, when utilised correctly, optimises your data accuracy.
Unlike other CMP solutions on the market, Cookiebot allows you to monitor opt-in/opt-out rates of users who have interacted with your modal and allows you to create a modelling framework to generate a full view of your website activity.
For instance, if you have a 10% opt-out rate, you can take assurance in knowing that 90% of your website activity is being captured and can estimate the full figures accordingly.
Over the last 12 months, we’ve carried out dozens of Cookiebot installations for a wide range of clients across a diverse array of industries and platforms – including Magento 2 / Adobe Commerce, WordPress and Shopify.
By integrating Cookiebot through Google Tag Manager, we can be fully platform agnostic whilst adhering to your website’s specific requirements.
In most cases, we’ve been able to restore data collected up to around 90% of the levels seen pre-Consent Mode V2 whilst still allowing users to retain control of their data privacy.
To find out if a Cookiebot solution will help you gain more visibility on your website data, contact our team.