Most brands focus on getting more traffic. But often the fastest growth comes from converting more of the visitors you already have. Even a small improvement in conversion rate can unlock significant revenue without increasing ad spend.
Use the calculator below to estimate what that opportunity could look like for your store.
Our CRO calculator turns your core website metrics into actionable revenue projections. Input monthly traffic, your current conversion rate, and average order value (AOV).
The tool projects potential revenue gains under various uplift scenarios, showing how modest improvements can generate substantial monthly and annual returns.
Use these insights to plan which pages, funnels, or calls-to-action to optimise and drive measurable growth.
Struggling to convert traffic into sales? Our CRO strategies are designed to identify friction points in your user journey, optimise key touchpoints, and enhance your site's performance.
Whether it's through A/B testing, UX improvements, or data-driven insights, we focus on turning visitors into loyal customers. Let’s collaborate to boost your conversion rates and drive measurable business growth.
Improving your conversion rate is one of the quickest ways to unlock more revenue from the traffic you already have. Yet many businesses still leave that opportunity untapped, with only around 22% satisfied with their current conversion rates.
That’s why we built this calculator. It shows how even a small uplift, such as 1-2%, could translate into meaningful revenue growth.
But knowing the potential is only half the story. Our Growth Audit looks deeper, analysing your store to identify where customers are dropping off and what’s holding back conversions.
The calculator shows the opportunity. The Growth Audit shows you how to capture it.
eCommerce Revenue Calculator
If the results surprised you, you’re not alone.
Most eCommerce sites have untapped revenue opportunities hiding in plain sight. Not because the product isn’t good enough, but because something in the journey is getting in the way.
The problem is rarely traffic; it's usually what happens after someone lands on the site.
It could be:
Understanding your marketing ROI starts with making the most of the traffic you already have. Even small improvements in conversion rates can make SEO, paid ads, and email campaigns far more effective, getting more value from every marketing pound.
Better landing pages, faster load times, and smoother user experiences don’t just boost conversions - they can also improve search rankings and drive more organic traffic.
The calculator puts these gains into numbers. The Growth Audit shows you exactly where to focus to get the highest ROI.
CRO isn’t just theory - it delivers real results. For example, a Magento store increased revenue by £10,000 per month after a modest 2% uplift in conversions. A Shopify brand saw a 15% boost in average order value simply by optimising its checkout experience.
When CRO insights are combined with existing marketing campaigns, the impact on ROI can be even greater - some brands see improvements of 20-25% without spending more on acquisition.
Even seemingly small gains can add up quickly, especially for high-traffic sites, where tiny improvements translate into significant financial returns.
The challenge isn’t knowing CRO works - it’s knowing where to start. That’s where our Growth Audit comes in. We dive into your store to pinpoint the areas holding back revenue and prioritise the changes that will deliver the biggest results. The calculator shows the potential. The Growth Audit shows how to capture it.
Knowing the potential revenue is useful.
But what most brands actually need is clarity on what to fix first.
That’s where our Growth Audit comes in.
Traffic is great - but if visitors aren’t converting, your growth stalls. Our CRO approach removes friction, refines user journeys, and unlocks hidden revenue opportunities across your site.
Through precise A/B testing, UX optimisation, and actionable data insights, we turn browsers into buyers and buyers into repeat customers. Let’s partner to lift your conversion rates and fuel measurable business growth.