Empowering eCommerce for
Cutwel is one of the UK's largest independent tooling suppliers, serving over 10,000 precision engineering businesses across the UK and Ireland. With a 25-year history and a turnover of over £20m, their success depends on fast, accurate access to their vast product range of over 80,000 parts. Their legacy eCommerce platform struggled to deliver the speed and usability required to support customers and internal teams at scale.
Great things happen when Hyvä and Adobe Commerce join forces.
The old Magento store of Cutwel suffered from slow loading, especially on mobile, and frustrating product discovery for a catalogue of over 80,000 SKUs. On the backend, processes were inefficient in terms of long indexing times and a lack of scalability for hybrid B2B/B2C operations. It needed to transform the platform into one that could handle complex workflows without sacrificing site speed or usability.
Aware replatformed Cutwel's site onto Adobe Commerce, with a Hyvä frontend, cleaning off the legacy code and removing unnecessary modules along the way, to achieve dramatic speed gains. The new platform delivered a user-first experience, with AI-powered search, advanced filtering, and an optimised checkout suitable for both B2B and B2C users. On the backend, Aware refactored CRM integrations, introduced a custom quoting system, and implemented a multi-store setup to simplify day-to-day management and enable future growth. The team focused on performance and scalability so that internal teams and customers both benefit from speedier, smoother interactions.
The Cutwel platform is underpinned by Adobe Commerce, leveraging Magento's enterprise-level functionality for B2B. Hyvä themes have been utilised to produce a fully customised, high-performance front-end. Klevu AI-powered search and bespoke quoting system have been integrated, along with CRM connections and multi-store configurations to enable smooth workflow and growth.
Aware continues to support Cutwel with ongoing optimisation, future B2B functionality expansion, and multi-region selling capabilities, ensuring the platform remains scalable, fast, and adaptable to future business needs.
If your current store isn’t living up to your brand’s performance, we can help. Aware Digital builds Magento and Adobe Commerce stores that are faster, smarter, and designed to scale.
Your online store should perform as flawlessly as your product. Whether it’s a Magento migration, Hyvä frontend, or full Adobe Commerce build, we’ll help you deliver an eCommerce experience that impresses customers and supports growth.
Contact our team today to discuss your project requirements in more detail and we’ll work together to build a plan that suits your website’s needs.
