FAQs and tips

Magento 2 is the underlying open-source software. Adobe Commerce is the paid, enterprise edition of Magento 2, with additional features such as advanced B2B tools, cloud hosting, AI-driven recommendations, and 24/7 Adobe support. The names are often used interchangeably, but Adobe Commerce specifically refers to the licensed enterprise version.

Adobe acquired Magento in 2018 to strengthen its commerce offerings and integrate eCommerce into its Experience Cloud suite, giving merchants a complete set of tools for content, marketing, analytics, and sales.

Shopify is a SaaS eCommerce platform with a fixed set of features and limited customisation compared to Adobe Commerce. Adobe Commerce is more flexible, scalable, and better suited for complex product catalogues, multi-site operations, and advanced integrations. Shopify is easier to set up quickly, while Adobe Commerce is designed for businesses needing full control over their store’s capabilities.

For more information on the differences, read our blog.

Adobe Commerce is Adobe’s enterprise eCommerce platform, built on the Magento framework. It offers powerful tools for managing products, orders, customers, marketing, and analytics, and is designed to handle complex online retail operations for medium to large businesses.

No, Adobe Commerce is a paid platform. However, Magento Open Source, which is based on the same core framework, is free to download and use, but it lacks many of the premium features and support that Adobe Commerce provides.

Not quite. Magento is the free, open-source version, while Adobe Commerce is the paid, enterprise edition. They share the same foundations, but Adobe Commerce comes with extra features like built-in B2B tools, advanced security, cloud hosting options, AI-powered product recommendations, and direct support from Adobe.

Adobe Commerce Cloud is Adobe Commerce, but fully hosted and managed by Adobe. You get the platform’s full feature set, plus cloud hosting that automatically scales, enhanced security, global content delivery, and integration with Adobe’s marketing and analytics tools. It’s aimed at businesses that want enterprise-level eCommerce without the hassle of running their own servers.

Adobe Commerce is used to build and run powerful, flexible online stores. Businesses use it to sell products or services, manage large or complex catalogues, run multiple storefronts, handle both B2B and B2C sales, and create personalised shopping experiences. It’s a go-to choice for merchants who want a platform they can shape exactly to their needs.

Not quite. Magento is the free, open-source version, while Adobe Commerce is the paid, enterprise edition. They share the same foundations, but Adobe Commerce comes with extra features like built-in B2B tools, advanced security, cloud hosting options, AI-powered product recommendations, and direct support from Adobe.

Because it’s flexible, powerful, and built to grow with you. Adobe Commerce lets you customise every part of your store, run multiple brands from one backend, and tap into built-in B2B tools and Adobe’s marketing and analytics suite, all while keeping performance and scalability front and centre.

Merchants choose Adobe Commerce for its flexibility, scalability, and ability to handle complex business requirements such as multi-brand management, advanced B2B functionality, custom workflows, and global expansion.

Adobe EDS (Experience Delivery System) is a platform that helps deliver personalised content and experiences to your customers across different channels. It’s designed to make sure the right message reaches the right person at the right time.

Adobe Edge Service speeds up content delivery by processing and serving it closer to your users. It helps websites load faster, ensures smooth performance, and supports real-time personalisation for a better customer experience.

Adobe Target works by collecting data from your visitors, running experiments or personalisation rules, and then delivering the best-performing content to each user. It uses analytics and AI to help you make informed decisions.

To use Adobe Target, you set up experiments or personalisation campaigns within the platform, define your target audience, choose the variations to test, and then deploy. The system tracks results and shows which experiences perform best.

Adobe Target allows you to run A/B tests, multivariate tests, and personalisation campaigns. You can tailor experiences for different audiences to improve engagement, conversions, and overall customer satisfaction.

Adobe Target is a tool that lets you test, personalise, and optimise your website and apps. It helps you deliver the right content or experience to the right customer at the right time.

Adobe Target is used to optimise digital experiences, improve conversion rates, and deliver personalised content to different customer segments.

Pricing for Adobe Target varies depending on business size, the number of users, and the level of features needed. It’s typically sold as part of the Adobe Experience Cloud suite, so costs are custom-based on your organisation’s requirements.

Adobe Test & Target was the previous name for Adobe Target. It offered the same capabilities for testing and personalising content across websites and apps, but the name has since been simplified to Adobe Target.

B2B, or business-to-business, refers to transactions and relationships between companies rather than between a company and individual consumers. In B2B, businesses sell products or services to other businesses, such as software, wholesale goods, or professional services, often with longer sales cycles and customised solutions.

A CMS, or content management system, is software that lets you create, manage, and update digital content on a website without needing to code. It makes publishing, organising, and editing content simple for non-technical users.

CMS software is the platform that powers a content management system. It provides the tools and interface to manage pages, media, blogs, and other website content efficiently.

Yes. WordPress is one of the most popular CMS platforms in the world. It allows users to build and manage websites, blogs, and even online stores without advanced coding skills.

Buy a Hyvä Theme licence, add it to your project, install via Composer, enable it, deploy static content, and set it as your default theme in Magento Admin.

Purchase a licence, add it via Composer, enable the module, run setup upgrades, flush the cache, and configure payment and shipping options in Admin.

Install Hyvä UI, then drop prebuilt Tailwind CSS and Alpine.js components into your theme templates, customising them with Tailwind’s config.

Edit Tailwind styles, override .phtml templates, and use Alpine.js for lightweight interactivity. The simplified stack makes changes fast and low-maintenance.

Hyvä strips out Magento’s default frontend (Knockout.js, RequireJS, and LESS) and replaces it with a simplified, performance-first architecture.

Hyvä Checkout is a fast, one-page checkout for Magento 2. It’s built for speed and ease of use, reducing cart abandonment and integrating seamlessly with major payment and shipping providers.

Hyvä Commerce is the complete Hyvä ecosystem - Theme, Checkout, UI components, and partner integrations - all designed to make Magento 2 faster, easier to maintain, and more profitable.

Hyvä is a Magento 2 frontend solution focused on performance, simplicity, and developer productivity, combining a high-speed theme, streamlined checkout, and a library of reusable components.

A Hyvä theme license starts at around €1000, however, the cost of a Hyvä-powered Magento 2 site depends on factors like the complexity of your design, the number of integrations, and the level of custom functionality required. The Hyvä Theme and Hyvä Checkout are licensed products, and build costs will vary based on your specific project scope and development partner.

It means an agency is officially recognised by Hyvä for delivering Magento 2 projects with their products, gaining partner resources and support.

Unlike Magento’s Luma theme or full PWAs, Hyvä keeps the native frontend structure but swaps outdated tech for a lightweight, modern stack. It’s faster to develop, easier to maintain, and SEO-friendly from day one.

No. Hyvä isn’t a Progressive Web App by default, but PWA features can be added if required. Its main focus is speed and simplicity over offline app-like behaviour.

SEO focused on boosting visibility for nearby customers.

Magento is a powerful eCommerce platform used to build online stores. It provides tools for managing products, orders, customers, and marketing, and it’s highly customisable for businesses of all sizes.

Magento Open Source is free to download and use. However, Adobe Commerce, the enterprise version of Magento, is a paid platform with extra features and support.

Yes. Adobe acquired Magento in 2018, and the enterprise version is now branded as Adobe Commerce.

Magento works by combining a flexible backend for managing products, customers, and orders with a customisable frontend for displaying your store. Developers can extend functionality with modules and themes, and integrate payment, shipping, and marketing tools.

Costs vary depending on whether you use Magento Open Source or Adobe Commerce, the complexity of your store, the number of custom features, and the developer or agency you hire.

Magento includes built-in SEO features like editable meta tags, sitemaps, URL rewrites, and schema markup. Optimising site speed, using clean URLs, and creating high-quality content are key to improving search rankings.

Improving Magento site speed involves using caching (like Varnish), enabling full-page caching, optimising images, minifying CSS and JavaScript, and using a fast hosting environment. Regular updates and performance monitoring also help.

Magento is the open-source platform, while Adobe Commerce is the enterprise, paid version. They share the same core, but Adobe Commerce includes extra features, cloud hosting, and official support.

Magento is better for businesses needing full customisation, complex product catalogues, multi-store setups, or advanced B2B features. Shopify is simpler to set up and maintain, but offers less flexibility for large or complex eCommerce operations. For more information, view our blog

Improving a website to rank higher in search results.

Improving a website to rank higher in search results.

Search Engine Optimisation.

Applying SEO techniques to improve visibility.

Submit via Google Search Console.

Use tools like Google Keyword Planner or SEMrush.

To see which pages are being indexed, use “site:domain.com keyword” in Google.

By making a website more relevant and visible in search engines.

It’s optimising a website to rank better and attract traffic.

By optimising content, links, and technical elements of a site.

SEO as part of a marketing strategy to attract traffic.

Promoting a brand, product, or service through social platforms to reach and engage audiences.

Define your goals, know your audience, pick platforms, plan content, and measure results.

Stay consistent, share valuable content, engage with your audience, and sHow your brand’s personality.

Set goals, research your audience, plan topics, choose formats, and schedule content.

A plan outlining how you’ll use social platforms to achieve specific business goals.

Outline your objectives, platforms, posting schedule, and measurement methods.

Share content, run ads, engage followers, and track performance against your goals.

For marketing, customer support, and brand awareness.

Use tools, plan content, and monitor performance.

Visibility, engagement, leads, and customer loyalty.

Web development is the process of building and maintaining websites or web applications. It covers everything from creating simple web pages to building complex online platforms.

A web developer designs, codes, and maintains websites. They ensure sites are functional, fast, secure, and provide a good user experience.

Front-end web development focuses on the parts of a website users interact with directly, like layouts, buttons, forms, and visual design. It uses languages like HTML, CSS, and JavaScript.