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Empowering eCommerce for

Fierce PC on Magento

Fierce PC is a leading supplier of high-performance, customisable gaming PCs, founded by passionate gamers. The company prides itself on giving customers everything they need to create their perfect system, from entry-level builds to high-end machines that are the envy of their friends. Their expertise and attention to detail have earned them official partnership status with Red Bull Racing, supplying bespoke systems for their esports racing campus and team.

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Fast, intuitive, and fully customisable

Fierce PC’s Magento 2 upgrade with Hyvä delivers a lightning-fast, fully customisable online experience, keeping them in pole position for gaming PC enthusiasts.

92 performance score
265% page speed increase
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The challenges they faced

Despite their reputation for precision and performance, Fierce PC’s online presence struggled to match the quality of the systems they delivered. Their Magento 1 store lacked the speed, flexibility and user experience required to support custom PC configuration at scale. The goal was to create an online store that was as fast, intuitive and powerful as the gaming PCs themselves.

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The solution Aware delivered

We migrated Fierce PC from Magento 1 to Adobe Commerce (Magento 2), designing a fast, lean, and highly responsive frontend that delivers a seamless shopping experience. A major focus was the PC Configurator, which allows customers to select every component of their system, from processor and graphics card to power supply and WiFi adapter. Customers start with a base configuration and then customise thousands of options from the world’s leading manufacturers.


The store also provides easy browsing of pre-configured systems, quick access to specifications, and an intuitive Page Builder that allows the client to manage content on the fly. Hyvä ensures smooth navigation and rapid feedback during configuration, making the shopping journey as immersive and frictionless as gaming itself.

Fierce PFL - Bottom tablet image

The technology behind the solution

The new store is powered by Adobe Commerce Cloud, providing a scalable, secure platform with advanced B2C functionality, including content management, marketing tools, and customisable pricing options. The frontend uses Hyvä Themes, delivering lightning-fast loading times, streamlined code, and responsive design across devices. Integrated systems ensure smooth operation behind the scenes, supporting both customer experience and business efficiency.


The upgraded Fierce PC store delivers a fast, intuitive, and fully customisable shopping experience. Customers can confidently configure and purchase their ideal gaming PC, while the business benefits from a future-proof platform that scales with demand and enhances their reputation for precision and performance.

Ready to upgrade your eCommerce experience?

If your current store isn’t living up to your brand’s performance, we can help. Aware Digital builds Magento and Adobe Commerce stores that are faster, smarter, and designed to scale.

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Improve your eCommerce & grow your business

Your online store should perform as flawlessly as your product. Whether it’s a Magento migration, Hyvä frontend, or full Adobe Commerce build, we’ll help you deliver an eCommerce experience that impresses customers and supports growth.


Contact our team today to discuss your project requirements in more detail and we’ll work together to build a plan that suits your website’s needs.

hello@awaredigital.co.uk 01782 499530