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Enhancing their magento

G&S Penriths' overhaul

Established in 1981, G&S Penrith has grown into the UK’s leading wholesaler of spares, accessories and components for the industrial cleaning and fluid handling industry. Trusted by tradespeople, manufacturers, distributors and retailers nationwide, the company has built an enviable reputation for quality, expertise and service. Their new B2B store needed to reflect this reputation while delivering a modern, fast and frictionless online ordering experience.

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98 performance score
55% increase in traffic
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The challenges they faced

The challenge was clear. G&S Penrith needed a robust, future-proof platform that could handle their extensive product catalogue, present complex technical specifications in a clear and accessible way, and make B2B ordering seamless across devices. At the same time, the new store had to mirror the consistency of their printed catalogues, offering buyers a familiar and intuitive experience whether they were searching online or browsing offline.

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The solution Aware delivered

We delivered a full upgrade from Magento 1 to Magento 2 on Adobe Commerce Cloud, combining its powerful B2B functionality with the speed and flexibility of Hyvä Themes. The result is a site that feels clean, fast and effortless to use. Product discovery has been transformed with a logical mega menu, improved search tools and colour-coded categories that match the company’s catalogues. Buyers can view key product specifications directly from category and search results pages, with the option to drill down into detailed technical data, downloadable brochures and related items.

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The technology behind the solution

Adobe Commerce Cloud brings a wealth of B2B features into play, including customer-specific catalogues and pricing, hidden prices for non-trade visitors and a self-service customer portal that gives buyers control over their accounts and orders. Hyvä Themes ensures the entire experience is fast, fluid and consistent across every device, while integrations with back-office systems keep operations running smoothly behind the scenes.


The outcome is a future-ready store that reflects G&S Penrith’s position as a trusted industry leader. Customers benefit from faster, easier and more informed purchasing, while the business now has the scalability and tools to support continued growth in the competitive B2B eCommerce space.

Ready to transform your B2B eCommerce?

If your current platform is holding you back, it’s time to upgrade. We design and build Magento and Adobe Commerce stores that are faster, smarter and built to scale.

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See how we could grow your business

Your B2B store should be as efficient as your business. Whether you need a Magento upgrade, a faster Hyvä frontend, or a full Adobe Commerce Cloud build, we’ll help you create an eCommerce experience that works harder for your customers and scales with your growth.


Contact our team today to discuss your project requirements in more detail and we’ll work together to build a plan that suits your website’s needs.

hello@awaredigital.co.uk 01782 499530