With Universal Analytics now sunset as of June 2023, many businesses migrated to GA4 but may not be confident their setup is fully accurate or optimised. A GA4 audit is the essential first step to ensure your measurement infrastructure is reliable - before layering in new tracking, reports or analysis.
Not seeing the full picture of your analytics? Ready to future-proof your measurement?
We’ll make your GA4 setup simple and stress-free - setting up properties, configuring events, and creating dashboards that actually help you make smarter decisions.
We approach a GA4 audit with a structured, transparent methodology to uncover issues, recommend fixes, and set you up for long-term success.
Creation of reporting dashboards either in Google Data Studio or within GA itself, filtering out any unwanted traffic.
We’ll document a log of changes and additions, provide a guide for how to use GA4 and provide a training session.
GA4 AUDIT
Choose Aware Digital for your GA4 audit to gain complete confidence in your data. Our team of certified analytics experts goes beyond surface-level checks to uncover hidden tracking issues, data gaps, and configuration errors that impact performance.
We take a tailored, transparent approach - aligning every audit recommendation with your business goals and marketing objectives.
With clear reporting, actionable fixes, and ongoing support, we ensure your GA4 setup delivers accurate insights you can trust for smarter decision-making.
Learn how we audit GA4 to deliver clear, reliable insights you can actually use. Sign up to receive a simple breakdown of our GA4 setup and tracking approach.
GA4 SETUP
Our team can handle all of your GA4 setup and configuration from start to finish, allowing you to jump in and access accurate reports to help you make better business decisions.
We start by auditing your current setup, checking tags, segments and other settings to make sure these are ported across.
We’ll then create your new GA4 property, data streams and implement tracking across your essential goals and events.
Once we’re checked that all of the tracking is reporting as expected, we can build out Explorations, reporting views and dashboards to allow you to access your reports quickly.
To wrap up, we’ll provide a GA4 guide, staff training and be on call for any further questions should you need it.
Need help setting up GA4 correctly?
Book a free consultation to ensure your analytics are tracking accurately and giving you the insights you need.
Universal Analytics has been an integral tool for website owners and marketing professionals for over 15 years. GA4 has been created to navigate changes to privacy regulations and the growing desire for data anonymity whilst still providing accurate figures.
The main difference between UA and GA4 is the use if event-based data tracking, rather than cookie-based. This, in theory, should make reporting on goals, events and transactions more accurate if configured correctly.
There is also a large focus on cross-device support, AI driven data reporting and third party integrations, with more features still to be fully rolled out. Contact our team for assistance with your GA4 properties and data reporting.
Without the right tracking, it’s impossible to know what’s driving sales, where customers drop off, or which campaigns deliver real ROI. We implemented GA4 enhanced eCommerce Tracking for this client, mapping every step from product views and add-to-cart actions through checkout and purchase.
The result: