A UK wholesaler selling tools and hardware online had strong core demand, but paid search returns were plateauing. Aware Digital audited performance and restructured Google Shopping and search campaigns around product value, margins and customer behaviour.
The challenge before the change
A UK wholesaler selling tools and hardware online had strong core demand but paid search returns were plateauing even after a busy lockdown period. The business needed to grow Google Ads revenue while maintaining a healthy return on ad spend.
The strategy
We audited performance and restructured their Google Shopping and search campaigns, tailoring the strategy to product value, profit margins and customer behaviour.
The project focused on rebuilding Google Shopping and paid search around profitability, not just traffic. We restructured campaigns by product value and margin, helping the budget move towards the products most likely to drive efficient revenue.
Local search campaigns were also used to support physical store visits, while catch-all activity helped capture emerging demand and new search trends.
Alongside this, performance-led bidding and data-driven budget allocation gave the account a clearer structure, allowing the business to scale paid search revenue while keeping cost per conversion under control.
Campaign outcomes
We boosted overall performance by aligning campaign structure with product data and margin logic, allowing the business to scale paid search without eroding efficiency.
Need Shopping and paid search campaigns that grow revenue without wasting spend? Aware Digital builds paid strategies around product value, margins and customer behaviour.
Drop us a message and we’ll show you what’s possible.