A growing multi-store retailer had recently relocated and launched a new Magento 2 site, but their email and SMS channels were underutilised. Aware Digital built a focused strategy to turn their growing trade and retail database into a consistent, measurable revenue channel.
The challenge before the change
A growing multi-store retailer had recently relocated and launched a new Magento 2 site, but their email and SMS channels were underutilised. Their existing setup did not mobilise the growing trade and retail database or drive meaningful engagement and conversions. The business needed strategic automations and campaigns to turn contact data into consistent, trackable revenue.
The strategy
We built a focused email and SMS strategy from the ground up on their existing platform, centred on behaviour-driven automation and engagement flows. The work turned reactive sends into a more structured, segmented and revenue-focused channel.
The strategy combined email marketing, SMS outreach, automation workflows, branded campaign design, segmentation and customer re-engagement. Each activity was built to make better use of owned data, improve customer communication and create a clearer link between marketing activity and revenue.
Campaign outcomes
A once underused acquisition channel is now a reliable revenue contributor. Automation and segmentation transformed reactive sends into strategic, measurable engagement, increasing traffic, conversions and overall ROI from owned channels.
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