A website with wings
Based on a thriving family farm in Bedfordshire, Ivel Valley Bird Food lovingly supplies an ever-growing range of homemade suet treats and carefully formulated bird seed mixes to customers across the UK. Partnering with an expert ornithologist, the company offers a complete solution for attracting birds into your garden, feeding them nutritious foods, and promoting sustainability with minimal waste.
![[Client Name] Website](https://www.awaredigital.co.uk/media/wysiwyg/Screenshot_2025-09-09_at_4.39.28_pm_1_.png)
Ivel Valley Bird Food’s Hyvä-powered upgrade delivers sub-1.5-second load times, a 330% speed increase, and a 68% boost in revenue.
Despite being a true industry leader, Ivel Valley’s online presence was held back by an outdated website built on a basic theme. Pages loaded slowly, the user experience was clunky across devices, and product management was cumbersome for the client. The goal was to create a fast, mobile-first store that would improve customer experience, increase conversions, and simplify content management.
We rebuilt Ivel Valley’s store on Hyvä Themes, the leading frontend for Magento, focusing on speed, usability, and a seamless mobile-first experience. Dynamic search suggestions now appear in real time, guiding customers to relevant products, categories, and information pages. Product pages provide detailed descriptions, images, reviews, and live stock updates to boost buyer confidence.
Configurable products replaced previously bundled items, allowing customers to easily select pack sizes and weights. Custom CMS modules were introduced for greater flexibility, giving the client full control over content while maintaining a smooth, intuitive shopping experience. Every aspect of the UX and UI was redesigned to make browsing simple, enjoyable, and fast on all devices.
The new store leverages Hyvä Themes on Magento, providing unrivalled frontend performance, rapid development times, and extreme flexibility. Core Web Vitals are fully passed, with page load times under 1.5 seconds and a 330% increase in speed compared to the previous site. Custom modules and dynamically configurable products ensure the backend is as efficient and manageable as the front-end is user-friendly, enabling Ivel Valley to scale easily.
The results speak for themselves. Page load times dropped from over 4 seconds to under 1.5 seconds, providing a faster, smoother user experience across devices. Revenue increased by 68.12% following the launch of the new site, confirming the impact of improved speed, usability, and product presentation. Ivel Valley now has a mobile-first, scalable platform that matches the quality and care of its products, keeping it firmly in the lead in the bird food market.
We design Magento and Hyvä stores that deliver exactly that, while giving you full control over your online business. Let’s create a store your customers will love.
Need a store that’s fast, intuitive, and easy to manage? We’ve got you covered. From Hyvä upgrades to full Adobe Commerce builds, Aware Digital helps businesses deliver great online experiences that customers love.
Contact our team today to discuss your project requirements in more detail and we’ll work together to build a plan that suits your website’s needs.
The client also needed to ensure their site was compliant with privacy regulations and give users a clear way to manage their cookie preferences. We implemented Cookiebot, configuring it to capture consent properly and display an easy-to-use preferences banner across the site.
The results:
> Tracked traffic up 39% after Consent Mode v2 was implemented.
> Client stayed compliant
> User-friendly experience that builds trust
