A multi-store eCommerce retailer was running email across several regional storefronts, but their existing platform was holding back segmentation, automation and personalisation. Aware Digital migrated the retailer to Klaviyo and rebuilt their email strategy around clean data, behavioural automation and scalable templates.
The challenge before the change
A multi-store eCommerce retailer was running email across several regional storefronts, but their existing platform was starting to hold them back. Segmentation was rigid, automation lacked depth, and scaling personalisation across regions had become slow and manual. Email was delivering revenue, but the setup could not support the next phase of growth.
The strategy
We migrated the retailer to Klaviyo and rebuilt their email strategy around clean data, behavioural automation and scalable templates, giving the business a stronger foundation for regional growth.
The project centred on migrating the retailer to Klaviyo and rebuilding their email setup so it could properly support growth. We connected Klaviyo with Magento 2 to unlock real-time behavioural data, giving the team stronger triggers for automations such as welcome flows, abandoned cart journeys and post-purchase campaigns.
Modular email templates made campaigns easier to build and scale across regions, while improved signup forms, preference centres and list hygiene helped clean up the database and improve targeting. Custom product data feeds also made emails more relevant, supporting stronger personalisation, better engagement and higher revenue from every send.
Campaign outcomes
Email is now a predictable, scalable revenue channel. Cleaner data and smarter automation mean the business can move faster, test more and extract more value from every send.
Need email marketing that is cleaner, smarter and easier to scale? Aware Digital helps eCommerce brands improve automation, segmentation and campaign performance with platforms like Klaviyo.
Drop us a message and we’ll show you what’s possible.