An eCommerce tech retailer saw paid search returns collapse after the pandemic eCommerce wave. Aware Digital audited Google and Facebook ad accounts, rebuilt campaign structure around profitability and stabilised performance before scaling revenue.
The challenge before the change
An eCommerce tech retailer that had ridden the pandemic eCommerce wave saw returns from paid search collapse. ROAS had fallen sharply, and paid channels were no longer delivering profitable growth. The task was to stabilise and then scale paid performance without sacrificing efficiency.
The strategy
We conducted a thorough audit of their Google and Facebook ad accounts to diagnose why returns had weakened. Using data-led insights, we overhauled campaign structure around product performance and profitability.
The work focused on rebuilding paid performance around cleaner data, stronger attribution and more profitable campaign structures. We reviewed Google Ads and Facebook Ads to understand where performance was weakening, then consolidated campaigns around the products most likely to drive revenue and margin.
Product performance analysis helped prioritise spending more intelligently, while improved attribution gave the team a clearer view of what was actually driving results. Automated bidding was then supported with better data and a stronger account structure, creating a more stable foundation for scaling paid search without sacrificing efficiency.
Campaign outcomes
Paid search went from an underperforming channel to a major revenue driver, with a clear, scalable structure and profitable growth trajectory.
Need paid search that scales without burning budget? Aware Digital audits, restructures and optimises campaigns around profit, performance and clean data.
Drop us a message and we’ll show you what’s possible.