PPC audit
What is a PPC audit?
As acquisition costs rise across a number of platforms, our PPC Audit provides merchants with a detailed breakdown of recommendations and best practice advice to improve the performance of their paid search campaigns.
The end result is to help your budgets go further, by providing actionable and realistic steps that will help to lower your cost per acquisition, improve relevance and ensure that your customers are converting.
Get your PPC audit from Aware
Our ever-evolving PPC audit has been tried and tested across dozens of merchants, with a view to providing clear guidance on best practice adherence, lowering CPA and improving conversions.
Our PPC audit process covers all the essential areas including:
- Account setup & admin
- Conversion tracking
- Ad copy and creative
- Product data
- Best practice adherence
To conclude the audit we provide a prioritised list of recommendations as well as all the raw data of our findings.
Our PPC audit process
The cost of inaction
A well managed PPC strategy is an essential aspect to most businesses, providing crucial inbound traffic and sales that would otherwise be lost.
As the cost of acquisition grows, it’s more important than ever to make sure that your campaigns are providing the ROI that not keeps your activity feasible, but profitable. Overspending on poorly optimised ads, missing out on conversions due to mismanaged product data or simply bidding on the wrong keywords can and should be avoided.
Our PPC audit follows a thorough process to give you a clear roadmap of improvements needed to stay ahead of the curve.
What do you get from a PPC audit?
An audit that only highlights problems only gets you so far. With our PPC audit we carry out a full review of your paid activity and provide actionable and feasible recommendations.
We’ll review how your accounts have been set up, including any links with other key systems, how you track your conversions and make sure it all meets what we consider to be best practice.
We’ll then take a deep dive into your campaign structure, review your ad copy and creative and make sure that your product data isn’t limiting your overall performance.
To wrap up, we’ll provide a detailed report, a full run through of the findings and your own prioritised roadmap of recommendations showing when changes should be implemented.
Account setup & admin
Conversion tracking
Campaign structure & creative
Product data optimisation
Recommendations
Why work with Aware Digital?
We’re an award-winning full-service agency specialising in eCommerce, offering Magento development, Hyvä development, eCommerce Marketing, and Design / UX.
→ Integrated UK based team of web developers and marketing specialists
→ Certified Adobe Commerce (Magento Commerce) team
→ Open and honest communication
Contact our team on 01782 499530, email marketing@awaredigital.co.uk or leave your details in the contact form.