As acquisition costs rise across a number of platforms, our PPC Audit provides merchants with a detailed breakdown of recommendations and best practice advice to improve the performance of their paid search campaigns.
The end result is to help your budgets go further, by providing actionable and realistic steps that will help to lower your cost per acquisition, improve relevance and ensure that your customers are converting.
We review all of your account setup, ensuring it adheres to best practice and assess performance
We carry out our thorough PPC checklist covering a wide range of areas and elements
We provide a full run down of our findings, including a prioritised roadmap of recommended improvements
Our ever-evolving PPC audit has been tried and tested across dozens of merchants, to provide clear guidance on best practice adherence, lower CPA and improving conversions.
Our PPC audit process covers all the essential areas including:
Account setup & admin
Conversion tracking
Ad copy and creative
Product data
Best practice adherence
A well managed PPC strategy is an essential aspect to most businesses, providing crucial inbound traffic and sales that would otherwise be lost.
As the cost of acquisition grows, it’s more important than ever to make sure that your campaigns are providing the ROI that not keeps your activity feasible, but profitable. Overspending on poorly optimised ads, missing out on conversions due to mismanaged product data or simply bidding on the wrong keywords can and should be avoided.
Our PPC audit follows a thorough process to give you a clear roadmap of improvements needed to stay ahead of the curve.
Get a clear, unbiased review of your PPC account — from structure and targeting to spend efficiency and growth opportunities. Sign up and we’ll send the PPC audit one-pager straight to your inbox.
PPC is complex-but you don’t need to figure it out alone. That’s what we’re here for. With 6+ years of experience managing high-performing PPC campaigns, we’ve tackled everything from budget waste to Google Ads policy issues. We know what works-and what doesn’t.
We aim to make our communication open and clear so you won’t be bamboozled by gobbledegook or hit with hidden costs.
We value integrity and honesty and act as an extension of your business, working alongside you to deliver great results.
An audit without solutions is useless. That’s why we go beyond just listing problems and providing fixes.
We audit your account setup, ensuring it’s correctly linked to Google Ads, Google Analytics, and any other key systems. We verify your conversion tracking is accurate and aligned with industry best practices.
We’ll then take a deep dive into your campaign structure, review your ad copy and creative and make sure that your product data isn’t limiting your overall performance.
You’ll receive a detailed report, a full walkthrough of our findings, and a prioritised roadmap outlining exactly what to fix-and when-to maximise results.
We've seen that our client’s paid search campaigns were running, but performance wasn’t where it should be. Budgets were being spent, clicks were coming in, but the results didn’t match expectations.
We reviewed the account in detail, looking at structure, targeting, bids, and spend. That deep dive revealed gaps, inefficiencies, and missed opportunities that were holding performance back.
The results: