Empowering eCommerce for
The Grass People supply premium grass seed and lawn care products to homeowners, landscapers, and agricultural professionals throughout the UK. With a reputation for high-quality, sustainable solutions, they offer a variety of products through multiple online stores to help create healthy and lush lawns and landscapes.
![[Client Name] Website](https://www.awaredigital.co.uk/media/wysiwyg/portfolio/TGP/TGP_cover.png)
When Hyvä and Adobe Commerce are paired, great things happen.
The Grass People ran three separate Magento sites, which established a number of operational inefficiencies and backend complexities. Every store had its own data, structure, and performance challenges, leading to slower site speeds, inconsistent user experiences, and fragmented marketing data. The integration of a WordPress-based blog introduced security risks, too, while the absence of personalisation held them back from their marketing effectiveness.
Aware migrated all three Magento stores onto a single Adobe Commerce instance, laying the base for consolidation, growth, and scalability. Rebuilt in Hyvä, the site was optimised for performance improvements that translate into a faster, responsive user experience. The whole codebase was rewritten and optimised for maintainability; the UX was redesigned to make navigation and product discovery easier across all customer types. Aware migrated the WordPress blog into Magento for tighter security and seamless content management, integrating Klaviyo to power personalised, data-driven marketing campaigns. This resulted in a faster, cleaner, and more efficient eCommerce ecosystem at the customer and internal teams' level.
The new platform of Grass People is fueled by Adobe Commerce, previously called Magento 2, for speed and performance, with a Hyvä frontend. Klaviyo provides personalised email marketing and automation, while the migrated Magento-native blog replaces the former WordPress setup, granting better security and efficiency. An optimised codebase and streamlined backend provide a strong, scalable foundation for future expansion.
Aware continues working with The Grass People on further performance optimisation, new marketing features, and scalable growth initiatives. Now, the unified platform supports multi-store management, deeper marketing insights, and faster deployments to position the brand for continuing success in the space of eCommerce.
If your current store isn’t living up to your brand’s performance, we can help. Aware Digital builds Magento and Adobe Commerce stores that are faster, smarter, and designed to scale.
Your online store should perform as flawlessly as your product. Whether it’s a Magento migration, Hyvä frontend, or full Adobe Commerce build, we’ll help you deliver an eCommerce experience that impresses customers and supports growth.
Contact our team today to discuss your project requirements in more detail and we’ll work together to build a plan that suits your website’s needs.
