Powering eCommerce growth
Tools & Timber is a leading provider of wood and woodworking tools to both the trade and DIY markets. After a major expansion, the business needed a new website that could handle a fast-growing catalogue, manage data-heavy operations, and deliver a smooth, scalable customer experience.
A new website equipped to handle an expanding portfolio.
The existing Magento 1 site was reaching its limits.
Customers found it difficult to search, filter and buy across a vast product range, which included Tools & Timber’s own stock along with products from more than 60 brands. We set out to overhaul the online journey, creating a store that was simple to use, quick to navigate and ready to support future growth.
The rebuild on Magento 2 transformed the customer experience. Advanced filtering and search made it easier for shoppers to find what they wanted. A smoother checkout and personalised shipping details made buying online effortless.
The design was crafted with conversions in mind, while the site structure was optimised for search so Tools & Timber could attract new customers as well as serve existing ones.
Magento 2 provided the foundation for scale and performance, but the project required more than an out-of-the-box solution. We developed a custom content builder that allows the Tools & Timber team to update their store easily with a simple drag-and-drop editor. We integrated the website directly with their CRM so stock levels stay accurate across both online and offline channels.
The new website delivered measurable impact from day one. Revenue grew by 86% within seven months of launch and traffic increased by 74%. Search rankings improved dramatically, with Tools & Timber now holding first position for valuable terms like “wood carving tools.” Backlinks began to flow in naturally as other websites referenced the new store, pushing their authority higher and strengthening their market position.
Whether you’re managing a fast-growing product catalogue, need a Hyvä-powered frontend, or want a full Magento 2 migration, Aware Digital builds eCommerce stores designed to scale.
Need a store that’s fast, intuitive, and easy to manage? We’ve got you covered. From Hyvä upgrades to full Adobe Commerce builds, Aware Digital helps businesses deliver great online experiences that customers love.
Contact our team today to discuss your project requirements in more detail and we’ll work together to build a plan that suits your website’s needs.
