A slick-looking website doesn’t always mean a smooth customer journey. The smallest bit of friction, A clunky form, confusing navigation, or slow page, can be enough to make people drop off. That’s lost sales, lost trust, and wasted traffic. A CRO and UX audit strips things back, showing exactly what’s working, what isn’t, and where the quick wins are hiding.
The numbers showed people were dropping off, but the ‘why’ was buried in the user journey.
We ran a CRO/UX audit, stepping through the site the way a customer would and digging into the data behind every click and scroll. That mix of first-hand testing and hard numbers uncovered where people were getting stuck, and, more importantly, how to fix it.
The result: