Skip To A Section
In this article we will share some of our top tips when performing SEO on Adobe Commerce (Magento) websites. We will cover some of the basics from on-page SEO, technical SEO, best extensions and tools, international SEO, AI and intelligent SEO, site migrations and accessibility. Each section of the article covers the basics and then links through to our full in-depth guide.
Key Takeaways
-
Adobe Commerce SEO requires a layered approach - Success comes from combining technical SEO, on-page optimisation, performance, and user experience.
-
Technical SEO is critical for complex ecommerce sites - Managing crawlability, indexation, faceted navigation, and duplicate content is essential for large Adobe Commerce stores.
-
On-page SEO still drives rankings and relevance - Optimised product pages, category content, metadata, and internal linking remain foundational to visibility.
-
Performance and Core Web Vitals directly impact SEO and conversions - Faster sites improve rankings, user experience, and revenue.
-
The right extensions and tools can scale SEO efficiently - Tools like crawlers, analytics platforms, and SEO extensions help automate and manage optimisation at scale.
-
International SEO requires careful planning - Proper hreflang implementation, site structure, and localisation are key for multi-region Adobe Commerce stores.
-
SEO must be considered during migrations - Without proper planning, migrations can lead to traffic loss, indexation issues, and broken rankings.
-
Accessibility and inclusive SEO improve both UX and search performance - Accessible sites are easier to crawl, engage more users, and align with search engine best practices.
-
AI is shaping the future of ecommerce SEO - From content generation to automation and insights, AI is becoming a core part of modern SEO strategies.
-
SEO is an ongoing process, not a one-off task - Continuous monitoring, testing, and optimisation are required to maintain and grow organic performance.
On-Page SEO
On-page SEO for Adobe Commerce focuses on optimising product, category, and landing pages to improve visibility, traffic, and conversions.
This includes carrying out thorough keyword research so each page targets a clear primary and secondary keyword, alongside creating unique, high-quality content that aligns with user intent.
Key on-page elements such as headings, meta titles and descriptions, URLs, and image alt text should all be optimised, while internal linking helps search engines understand site structure and distribute authority across pages.
It is also important to prioritise user experience and ongoing optimisation. Regularly updating content, incorporating elements like FAQs and reviews, and avoiding keyword stuffing all contribute to stronger engagement and rankings.
Performance plays a key role too, with page speed, image optimisation, and efficient site structure impacting both SEO and conversion rates. A strong on-page strategy combines technical precision with user-focused content to drive sustainable organic growth.
Read our other blog to learn more about on-page SEO for Adobe Commerce.
Technical SEO For Adobe Commerce
Technical SEO for Adobe Commerce focuses on building a strong foundation that allows search engines to efficiently crawl, index, and understand your website.
This includes creating clean, user-friendly URL structures, managing duplicate content caused by parameters and layered navigation, and implementing canonical tags to signal the correct page versions.
Proper XML sitemap configuration also plays a key role in helping search engines discover important pages, while ensuring it is regularly updated and submitted correctly improves overall indexation.
It is equally important to address performance and rendering challenges, particularly on JavaScript-heavy sites.
Ensuring key content is accessible to search engines through server-side rendering or pre-rendering can improve visibility, while optimising site speed through techniques like image compression, code minification, and CDN usage enhances both rankings and user experience.
Overall, a well-optimised technical setup reduces crawl inefficiencies, prevents indexing issues, and supports long-term organic growth.
Read our technical SEO for Adobe Commerce blog for a more detailed guide.
SEO Extensions and Tools
SEO for Adobe Commerce is supported by a combination of built‑in platform features and specialised tools that help stores perform at scale.
While Adobe Commerce includes essential capabilities like customisable URLs, metadata fields, XML sitemaps, and canonical tags, larger or more complex sites often need extensions to automate repetitive tasks and unlock advanced optimisation.
SEO extensions can help with generating meta tags, managing canonical and hreflang rules, fixing duplicate content, and implementing structured data to improve how search engines understand and display your pages.
For more information read SEO extensions and tools for Adobe Commerce.
International and Multi-Region SEO
International SEO for Adobe Commerce involves structuring your store so that search engines can serve the right language and regional versions of your site to the appropriate users.
This begins with choosing the correct URL architecture - such as subdirectories, subdomains, or country‑specific domains - and ensuring that each version of a page is properly tagged with hreflang annotations.
Hreflang signals help search engines understand which language and region each page targets, preventing duplicate content issues and improving relevance in local search results.
Alongside hreflang, it’s important to localise content beyond simple translation. This includes adapting product copy, metadata, and user experience to the cultural expectations and search behaviours of each market.
Technical considerations such as server location, currency and payment options, and localised schema markup also impact both SEO and user trust.
A successful international SEO strategy requires careful planning of site structure, consistent implementation of localisation signals, and ongoing monitoring of regional performance to ensure that your Adobe Commerce store ranks well across multiple languages and markets.
Read our full article about international SEO for Adobe Commerce.
AI and Intelligent SEO For Adobe Commerce
AI and intelligent SEO are transforming how Adobe Commerce stores identify opportunities, optimise content, and automate repetitive tasks.
By leveraging artificial intelligence and machine learning tools, merchants can quickly analyse large datasets to uncover keyword trends, prioritise pages that need optimisation, and gain insights into competitor strategies.
AI can also help generate and refine content at scale, from product descriptions and meta titles to blog posts and FAQ sections, while ensuring relevance and readability.
Beyond content creation, intelligent SEO involves using AI‑powered tools for predictive analytics, personalised user experiences, and automated testing.
These technologies can surface insights about user intent, forecast how changes might impact rankings, and tailor content recommendations based on behaviour patterns.
When integrated into an Adobe Commerce SEO strategy, AI tools help streamline workflows, improve targeting, and support data‑driven decisions, enabling faster optimisation cycles and better alignment with evolving search engine algorithms.
Read our full guide on AI and intelligent SEO for Adobe Commerce to learn more.
Site Migrations and SEO Risk Management
Migrating an Adobe Commerce store requires thorough planning and risk management to preserve SEO performance and minimise traffic loss.
A successful migration starts with a full SEO audit of the existing site, capturing key elements such as crawlability, indexation, backlink profiles, and top‑performing pages.
Detailed URL mapping and a robust redirect strategy ensure that old URLs point to their new equivalents, preventing broken links and loss of search rankings.
Planning also involves assessing site structure, internal linking, and handling pagination and faceted navigation to avoid common migration pitfalls.
Technical considerations are equally important: maintaining canonical tags, hreflang for international sites, and structured data are essential to preserve visibility post‑migration.
Pre‑launch QA testing across staging environments helps identify issues before go‑live, while monitoring search performance and indexing immediately after launch allows you to respond quickly to unexpected problems.
By combining careful preparation, technical diligence, and ongoing performance tracking, Adobe Commerce migrations can be executed with minimal disruption to organic search visibility and business continuity.
Read more in our article site migration and risk management for Adobe Commerce.
Accessibility and Inclusive SEO
Accessibility and inclusive SEO for Adobe Commerce focus on making online stores usable and discoverable by as many people as possible, including those with disabilities.
This means designing content, navigation, and interactions so they work well with assistive technologies like screen readers and keyboard navigation.
Key accessibility practices include using proper heading structures, descriptive alt text for images, sufficient colour contrast, and clear, understandable language that benefits all users.
Accessible design improves user experience and supports better search engine understanding of your content.
Inclusive SEO goes further by ensuring content and site structure meet diverse user needs while also aligning with search engine best practices.
This includes semantic HTML, logical navigation, and user‑centric formatting that enhances readability and engagement. By reducing barriers and improving usability, accessible and inclusive sites tend to have stronger engagement metrics which can positively influence search performance.
Ultimately, integrating accessibility into SEO efforts helps broaden audience reach, improve rankings, and deliver a better experience for every visitor.
Our full article accessibility and inclusive SEO for Adobe Commerce.
Conclusion
Effectively optimising an Adobe Commerce store requires a holistic approach that combines on-page SEO, technical SEO, the right tools and extensions, international considerations, AI-driven strategies, careful site migrations, and accessibility best practices. Each of these areas plays a critical role in improving visibility, user experience, and long-term growth.
By implementing these strategies, businesses can maximise traffic, boost conversions, and create a store that is both user-friendly and search-engine-ready. Taking a structured, informed approach ensures that Adobe Commerce sites not only perform well today but are also prepared to adapt and thrive in the evolving digital landscape.