An Adobe Commerce solution for a beloved global audio brand.
Audio-Technica headphones, turntables and microphone systems are used by professionals and hobbyists alike across the globe. There are also millions of music enthusiasts, gamers and content creators who use their products every day.
+671%
increase IN page speed
+75%
increase in page Conversion
Start your eCommerce journey with us today
With a legacy stretching back over 60 years, a brand like Audio-Technica that’s held in such high esteem deserves a web presence that sets them above the competition. As marketplace and third party stockists generate a healthy chunk of their online revenue, it’s crucial that Audio-Technica’s own website gives customers the best on-site experience possible to not only exceed their high standards but continue a long lasting legacy of excellence.
Leveraging Adobe Commerce’s robust features and flexibility, coupled with Hyvä’s modern frontend technology, they can now offer customers a seamless, lightning-fast browsing and shopping experience. This upgrade not only enhances their online presence but also positions them for sustained growth and success in the competitive eCommerce landscape.
Audio-Technica & Aware Digital project at a glance
The first stage of the project is to collaborate with all key stakeholders to unravel the issues that are causing bottlenecks. Often these can only be identified by digging deeper into seemingly innocuous problems, which in turn stifle other growth opportunities. Working with the Audio-Technica team and carrying out our own technical audits we quickly established:
- Core Magento was several versions out of date causing issues with extension compatability and leaving it at risk of being compromised
- The standard Luma front end theme was difficult to work with, slow to update and clashing with a custom WordPress integration
- A huge technical debt was hampering upgrades and forcing development road maps to be delayed
- A distinct lack of agency and account management support who were not driving the project forward
- Increasingly slow deployment times, outages and delays when releasing new code
Setting out key requirements
With a clear assessment in hand, we roadmapped an ambitious yet achievable plan to get Audio-Technica not just back on track, but allow them to thrive:
- Designate a core team of project managers, designers, front and back end developers and task them with working with Audio-Technica’s stakeholders to deliver a high quality technical product
- Reduce their technical debt to allow us to streamline deployment time, create a more manageable website and provide enough headroom for implementing new features
- Implement PageBuilder and CMS blocks to allow the team to quickly build out landing pages and new modals that fit their own brand requirements
- Ensure security was at the forefront of the upgrade with PCI compliant payment portals, MFA user access and dedicated servers for production, staging and local instances
Multi-site, multi-store, multi-lingual Adobe Commerce solutions
Hyvä is considered to be the future of the Magento frontend – and it was the perfect tool for this project, delivering unparalleled performance and flexibility.
+671%
increase IN page speed
+75%
increase in page Conversion
Lightweight Solutions, Adobe Commerce & Hyvä
With speed and agility in mind, we engineered a lightweight Magento build on the Hyvä theme framework. This dynamic duo delivered unparalleled performance without compromising on functionality, ensuring swift load times and effortless navigation for visitors across all devices.
Built fit for purpose and the future.
Aware redesigned the entire frontend experience and rebuilt it with Hyvä integrating multiple bespoke connections on Adobe Commerce.
Adobe Commerce rescue.
Now Bigger and Better than Ever.
Aware helped Audio-Technica to launch their new and upgraded Adobe Commerce solution in less than 6 months. With over 10 sites and with 8 language options. The online store featured advanced integrations between Adobe Commerce, SAP and D365.
Now fully upgraded and secure, Audio-Technica can focus on a future and the road maps Aware have put in place to help the Global brand move forward.
Unrivalled Magento performance with Hyvä
Hyvä comes into its own as an alternative frontend solution, delivering the tools for an immersive cross-device experience without many of the drawbacks of existing PWA themes.
Hyvä provides a lower bar to entry for developers and has much more in common with standard Magento themes. The result is faster development times and much less potential for issues – and if one is encountered, comprehensive documentation and direct access to Hyvä’s expert developer team means there’s the help available to solve it quickly. There’s also a library of compatibility modules which work with many popular Magento modules.
