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Email Marketing Audit

Email marketing audit

What is an email marketing audit?

A well planned and executed email marketing strategy can be a hugely effective addition to your overall marketing strategy and allow you to retain existing customers as well as converting new ones.

An email marketing audit provides merchants with a detailed breakdown of recommendations and best practice advice to improve their email marketing strategy.

Get your email marketing audit from Aware

Our ever-evolving email marketing audit has been tried and tested across dozens of accounts, providing merchants with a clear view of how their email strategy measures up.

Our email marketing audit takes the form of a detailed 7 step process which looks at:

  • Your ESP configuration
  • Essential KPIs
  • Automations & email campaigns
  • Email design
  • User experience & deliverability
  • Audiences including acquisition & segmentation
  • Compliance

To conclude the audit we provide a prioritised list of recommendations as well as all the raw data of our findings.

Our email marketing audit process

Admin and configuration review

We take a look into your ESP and storefront configuration, review essential KPIs and ensure your account is set up correctly

7 step audit checklist

We carry out our thorough checklist covering campaigns, automations, email design and segmentation to identify improvements

Reporting and roadmap

We provide a full run down of our findings, including a prioritised roadmap of recommended improvements

The cost of inaction

As third party cookies are becoming increasingly obsolete and the emphasis on owned data increases, email marketing is perhaps more important than ever before.

By owning your own data, in this case your subscriber list, you can have a direct relationship with your customers. All you have to do is make sure they’re receiving the right messages, at the right time.

Our email marketing audit follows a thorough process to give you a clear roadmap of improvements needed to stay ahead of the curve.

Furthermore, as Dotdigital and Klaviyo partners we can leverage our relationships to provide exceptional support when it comes to managing your ESP and your email marketing activity.

Magento 2 developers

What do you get from an email marketing audit?

An audit that only highlights problems only gets you so far. With our email marketing audit we carry out a full review of your email marketing strategy and provide actionable and feasible recommendations.

Following a tried and tested 7 step checklist, our email marketing audit will provide you with a clear overview of any issues affecting your email activity’s performance, as well as a prioritised roadmap with recommendations.

We carry out a thorough review of your account configuration, review your current campaigns and automations, test your email designs and provide recommendations for any under utilised functionality.

To wrap up, we’ll provide a detailed report, a full run through of the findings and your own prioritised roadmap of recommendations showing when changes should be implemented.

ESP configuration

Essential KPIs

Campaigns & automations

Design & audiences


Why work with Aware Digital?

We’re an award-winning full-service agency specialising in eCommerce, offering Magento development, Hyvä development, eCommerce Marketing, and Design / UX.

→ Integrated UK based team of web developers and marketing specialists

→ Certified Adobe Commerce (Magento Commerce) team

Open and honest communication

Contact our team on 01782 499530, email or leave your details in the contact form.

Start Your eCommerce Growth.

Start your journey to a better digital strategy. Our certified team are happy to talk and answer any questions you might have around eCommerce, whether it’s Development or Marketing.

01782 499530