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Local SEO

Local SEO

Grow your business online with local SEO

Local SEO contains a range of tasks and best practice approaches that can be carried out to improve your website’s presence in search engines specifically for local search terms and to aid users in your vicinity.

Our Local SEO project offers a thorough range of activities to help you boost your business’ presence in your local area to help you stand out amongst the competition.

Intelligent SEO strategies for eCommerce success

Without great SEO, you’re at risk of being lost in the crowd. We’re an eCommerce SEO agency with a track record of delivering tangible and sustainable results for eCommerce brands like you.

A solid SEO strategy should be tailored for your website with your business goals in mind:

  • Keyword research and mapping
  • Strong technical SEO foundations
  • Optimised content and logical navigation
  • Enriched local SEO for brick & mortar locations

Having an experienced eCommerce SEO agency by your side really can make all the difference. If you’re looking to increase your website’s visibility, grow your traffic and drive your commercial success, take a second to talk to us.


Our local SEO services

Local pack optimisation

First impressions count so we make sure your business profiles are fully populated, up to date and accurate. Helping your customers find you with ease.

NAP consistency

We check for any inconsistencies with your contact details across numerous listings and create a template of essential information for future use.

Local keyword research

We carry out thorough keyword research to identify specific local search terms and provide recommendations for updating your site to accommodate them.

On-page optimisation

We run through a best practice checklist of essential on-page SEO elements, including header tags, metadata and website copy.

Backlinks & citations

We review which websites are linking to yours, carry out a review of your competitors for new opportunities and ensure you’re listed on relevant directories.

Reviews & social proof

Encouraging your customers to leave reviews not only helps others to shop with confidence, but the keywords in the review content also helps with SEO.

Why SEO is so important.

The SEO landscape is constantly evolving and the amount of algorithm updates, feature releases and changes to best practice guidelines means it can be difficult to keep up.

Despite all that, a presence on page 1 of Google is still the aim for every website owner.  It’s particularly crucial when you learn that around 80% of click activity from page 1 occurs above the fold.

In its most simple terms, SEO is purely the process of improving your website’s visibility in search engines.  You provide content to answer queries posed by your users, provide an on-site experience that meets their needs and demonstrate authority by receiving quality inbound links.

When you cement your place in the top results, you can generate huge levels of inbound traffic and reduce the reliance on third party or paid acquisition such as PPC.

Magento 2 developers

The importance of an SEO audit

Put simply, local SEO aims to optimise your online presence to cater for users in your direct vicinity.  It follows a similar process to traditional SEO tactics, but with a focus on specific keywords, services such as Google Maps and building authority with local directories.  

Local SEO is one of the most effective methods of marketing your business online to serve new and existing customers in your area.  With nearly three quarters of searchers looking to visit a business within a 5 mile radius and almost half of all Google searches looking for local results, its one area you can’t miss out on.

To improve your local visibility, we follow a step by step process, taking into account multiple touch points to make sure your customers are able to find you more easily.

Local pack visibility

Social profile optimisation

Verified reviews

Link building

Local keyword research

Software our experts use.

Why work with Aware Digital?

We’re an award-winning full-service agency specialising in eCommerce, offering Magento development, Hyvä development, eCommerce Marketing, and Design / UX.

→ Integrated UK based team of web developers and marketing specialists

→ Certified Adobe Commerce (Magento Commerce) team

→ Open and honest communication

Contact our team on 01782 499530, email or leave your details in the contact form.

Start Your eCommerce Growth.

Start your journey to a better digital strategy. Our certified team are happy to talk and answer any questions you might have around eCommerce, whether it’s Development or Marketing.

01782 499530