The power of email marketing
Email marketing is a vital tool in your marketing arsenal – and it’s one that can produce instant results. It’s also a channel that works away to drive your business behind the scenes and provides valuable insights that can be used to further drive effectiveness across all of your channels.
What can email marketing do for your business?
Email consistently delivers a greater average ROI than any other marketing channel – 38:1 according to the DMA. It’s the ultimate way to engage your customers and build the kind of long-lasting relationships that every ecommerce business craves.
Few other channels provide merchants with the opportunities provided by email:
- Own your own data
- Build engagement
- Increase loyalty and retention
- Drive revenue and AOV
- Learn more about your customers
As an ecommerce email marketing agency, we’ve worked with dozens of brands to help them achieve success with email marketing and we can do the same for you.
Our email marketing services
The importance of first party data
Recent changes surrounding user privacy, data governance and cookie consent has meant that owning your own data – also known as first party data – is more crucial than ever before.
Your email database is now the most reliable method of not only collecting contact data, but nurturing your audience to provide more information and enrich your dataset.
This means you can futureproof your marketing activity, safe in the knowledge that you still have a direct point of contact with your customers and gather the data that is essential to your business. In return, your audience gets a highly personalised experience and receive relevant and timely messages.
How to make money while you sleep
Email marketing is consistently one of the best value for money channels for any merchant to invest in, typically returning £40 for every £1 invested. With automations, merchants can see up to 16x more return than stand alone campaigns.
The backbone of all good email automation is making sure that you’re reaching the right audiences, with the right messaging, at the right time.
Furthermore, as the majority of ESPs now integrate directly with your ecommerce platform, you can use realtime and behavioural data to influence the messages you’re sending and test the timing.
So whilst you can still send your usual newsletters and regular campaigns, you can make money 24/7 thanks for a sophisticated portfolio of triggered workflows that can serve a wide range of purposes.
Why work with Aware Digital?
We’re an award-winning full-service agency specialising in eCommerce, offering Magento development, Hyvä development, eCommerce Marketing, and Design / UX.
→ Integrated UK based team of web developers and marketing specialists
→ Certified Adobe Commerce (Magento Commerce) team
→ Open and honest communication
Contact our team on 01782 499530, email email@example.com or leave your details in the contact form.