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Furniture Box

Furniture Box: Bespoke Magento 2 Redevelopment and UX

Reinventing this Magento 2 store with a full custom redesign built from the ground up. Transforming the UX for increased revenue and a 200% boost in mobile conversions.

Furniture Box is the brainchild of two ambitious young entrepreneurs who set out to revolutionise the way furniture is sold online. Launched in 2015 by friends Monty and Dan, the company has quickly grown to become one of the UK’s leading furniture suppliers, offering an extensive range of high-quality, affordable pieces to customers across the UK.

Furniture Box’s online store was already built on Magento 2, but it had a number of design and usability issues that meant it was underperforming in terms of conversions and sales. With big plans for the future, Furniture Box approached Aware to completely redesign and overhaul the site from the ground up, taking full advantage of Magento 2 and equipping it for a successful future.

The result? A fast, fluid and easy to navigate store built for success and conversions, providing the best possible user experience on every device and ensuring a joyful shopping process from start to finish. 




increase in mobile conversions.


increase in mobile page speed.

Thinking outside the box to transform sales and conversions.

Reinventing this Magento 2 store with a full custom redesign built from the ground up. Find out how we can do the same for you.

Better design, better conversions

A bespoke, mobile-first Magento 2 site that’s already taking sales and revenue to the next level.

Although it looked professional, Furniture Box’s old website had a cluttered layout. The header, category pages and product pages were especially disjointed, making it difficult for customers to find items and locate vital product information.

After diving deep into the customer journey, we set to work redesigning the website to make shopping both simpler and faster on every device.

Powerful search and filter functions, an intuitive checkout process and mobile-first layout combine to deliver a conversion-optimised online store that delivers a superior shopping experience. What’s more, the new contemporary design is more in keeping with the client’s brand, helping them stand out against their competitors.

With the majority of customers shopping on smartphones and tablets, mobile-first design has never been more important. As you would expect, the new Furniture Box site delivers a first-rate experience on every device, helping increase mobile conversions by over 200%.

 by over 200


The ultimate shopping experience

Powerful features that drive revenue and elevate the customer experience above the rest. It’s never been easier for customers to find their dream furniture.

Search and Filter

Key in a search term and get instant keyword suggestions, related categories and recommended products – right from the search box. Shop by room and then choose from a wide range of options to filter the results.

Comprehensive Product Info

Click on an item and customers can instantly see key information about the product, including photos and verified reviews. Dive deeper into dimensions and specifications – or quickly see a selection of related products.

Speedy Checkout

Magento 2’s streamlined checkout process is intuitive and optimised for conversions. Customers can instantly see a range of available delivery dates and then pick a day to suit them, making ordering both fast and convenient.

Magento Commerce

A Magento 2 solution that wows

We developed a bespoke theme that perfectly matches Furniture Box’s brand and delivers a lightning-fast experience on mobiles, tablets and desktops. Meanwhile, features like the intuitive admin area and advanced Content Builder put the client in control, making it a breeze for their in-house team to make changes and update the site as required.


Immersive online shopping

Choosing the perfect furniture has never been easier.

As online shopping takes away the tactile element of seeing products first-hand, it’s important to make a customer’s online experience immersive. We built the product pages to boast a detailed array of product specific information in an easy-to-process format, making it easy for customers to find out all the details they need.

Customers are able to navigate through distinctive tabs displaying information from key features, dimensions and specifications to customer reviews and delivery information. Complemented with a browsable slideshow of images that view products from various points, customers can focus on the finer details and confidently add to their basket. Buying furniture online has never been more straightforward.

Ready to start working with a leading UK based eCommerce growth agency?

Knowing your objectives and core business visions will allow us to create a plan with the right actions and solutions to offer you the best eCommerce platform.

See if your business can achieve these results?

We’d love to chat with you about how partnering with Aware could help you grow your eCommerce business! Fill in the form below and we’ll get back to you as soon as we can – usually within 1 business day.

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Start your journey to a better digital strategy. Our certified team are happy to talk and answer any questions you might have around eCommerce, whether Development or Marketing. 


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