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Hoist and Winch

Lifting eCommerce to the next level with Magento 2 migration and UX

Working with the UK's premier lifting equipment supplier to transform the user experience and oversee a seamless transition to Magento 2.

With an enviable reputation built on quality, service and trust, Hoist and Winch supply all kinds of specialist lifting equipment to clients throughout the globe – including hoists, cranes, winches and much more.

After persevering with an outdated Magento 1 site that provided a poor user experience, the company entrusted Aware to develop a completely new eCommerce site to better showcase their complex product range and successfully manage the migration of all data to Magento 2.



increase in mobile page speed.


increase in desktop page speed.

Powered by Adobe Commerce, the world’s most advanced eCommerce platform.

Built from the ground up with speed in mind, we crafted a brand-new Magento 2 site that makes it easier-than-ever for customers to find and shop for the products they’re looking for.

Comprehensively overhauling the User Experience

Hoist and Winch came to us with an old website built on Magento 1, which we migrated to Magento 2.

As well as having an outdated design, the site had a number of UX issue that were affecting conversions and preventing it from ranking well in the search engines. What’s more, it was difficult for the client to update and manage the site’s content on a day-to-day basis.

With Magento 1 reaching end-of-life in June 2020, the company recognised it was the perfect opportunity to refresh their website and upgrade to a more modern eCommerce platform that would offer long-term security and stability.

After identifying Magento 2 as the best solution for their business, our task was to redesign the site to offer a better user experience across all devices and oversee the full migration of data over to Magento 2.

Product listing page


Lighthouse Performance


Reduction in Requests


Load time Reduction


Product detail speed improvments


Lighthouse Performance


Lighthouse Performance


Faster Speed Index


Reduced Load Time

Transforming the user experience

Happy customers, maximum conversions.

The old website had a confusing layout that was difficult to navigate and bombarded the user with too much information. To make matters worse, it was slow to load and wasn’t mobile-friendly, meaning it provided a very poor experience on smartphones and tablets.

After working closely with the company to understand the customer journey, we set about designing a brand-new website that would make it a breeze for customers to locate information about the company’s products, while providing a fast and intuitive shopping experience and maximising conversions.

UX and Design.

Working closely with the company, we have transformed their online presence and developed a thoroughly modern new site that will help the company meet its goals in the years ahead.

Magento Support Code

Custom Product Options

Making it easy for the customer to build the PC of their dreams

A key challenge of this project was the extensive range and complexity of items. Many of the company’s products are bespoke pieces that are manufactured to the customer’s chosen specification, with numerous options and add-ons available along the way.

The new site allows customers to build their ideal product by selecting from a range of available options and add-ons such as size and capacity. Customers can easily select custom options, with real-time pricing updates. Simply select the options you desire, view the final price, and add the item to your basket.

Ready to start working with a leading UK based eCommerce growth agency?

Knowing your objectives and core business visions will allow us to create a plan with the right actions and solutions to offer you the best eCommerce platform.

See if your business can achieve these results?

We’d love to chat with you about how partnering with Aware could help you grow your eCommerce business! Fill in the form below and we’ll get back to you as soon as we can – usually within 1 business day.

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Start your journey to a better digital strategy. Our certified team are happy to talk and answer any questions you might have around eCommerce, whether it’s Development or Marketing. 


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