Hoist and Winch Upgrade

Magento 2 migration and UX for the UK’s premier lifting equipment supplier.

Lifting eCommerce to the next level.

Transforming the user experience and overseeing a seamless transition to Magento 2.

With an enviable reputation built on quality, service and trust, Hoist and Winch supply all kinds of specialist lifting equipment to clients throughout the globe – including hoists, cranes, winches and much more.

After persevering with an outdated Magento 1 site that provided a poor user experience, the company entrusted Aware to develop a completely new eCommerce site to better showcase their complex product range and successfully manage the migration of all data to Magento 2.

Magento 1 to Magento 2

Powered by the world’s most advanced eCommerce platform.

Built from the ground up with speed in mind, we crafted a brand-new Magento 2 site that makes it easier-than-ever for customers to find and shop for the products they’re looking for.

Magento 2 Migration.

Hoist and Winch came to us with an old website built on Magento 1.

As well as having an outdated design, the site had a number of UX issue that were affecting conversions and preventing it from ranking well in the search engines. What’s more, it was difficult for the client to update and manage the site’s content on a day-to-day basis.

With Magento 1 reaching end-of-life in June 2020, the company recognised it was the perfect opportunity to refresh their website and upgrade to a more modern eCommerce platform that would offer long-term security and stability.

After identifying Magento 2 as the best solution for their business, our task was to redesign the site to offer a better user experience across all devices and oversee the full migration of data over to Magento 2.

Magento 1 to 2 it's never to late

UX and Design.

Working closely with the company, we have transformed their online presence and developed a thoroughly modern new site that will help the company meet its goals in the years ahead.

Transforming the user experience.

Happy customers, maximum conversions.

magento and admin

User experience matters.

The old website had a confusing layout that was difficult to navigate and bombarded the user with too much information. To make matters worse, it was slow to load and wasn’t mobile-friendly, meaning it provided a very poor experience on smartphones and tablets.

After working closely with the company to understand the customer journey, we set about designing a brand-new website that would make it a breeze for customers to locate information about the company’s products, while providing a fast and intuitive shopping experience and maximising conversions.

Key features

We worked hard to improve the key features of the old site and build a completely new online presence that takes full advantage of Magento’s power.

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Advanced Content Builder

Our easy-to-use Content Builder makes it a breeze to update the site’s content – even for non-techies.

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Fast and Responsive

Whether viewed on a smartphone, tablet or desktop device, the site is quick to load and offers a simple, intuitive shopping experience.

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Custom Product Options

On each product page, customers can easily select custom options to create and build their ideal product, with real-time pricing updates.

Making it easy for customers to build their perfect product.

The complex, simplified.

A key challenge of this project was the extensive range and complexity of items. Many of the company’s products are bespoke pieces that are manufactured to the customer’s chosen specification, with numerous options and add-ons available along the way.

The new site allows customers to build their ideal product by selecting from a range of available options and add-ons such as size and capacity. Simply select the options you desire, view the final price, and add the item to your basket.

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