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Empowering eCommerce for

Nemesis Now on Adobe Commerce

Nemesis Now is one of the leading UK wholesalers of Gothic and Fantasy giftware, offering thousands of unusual collectibles and licensed products to UK and European retailers. With exclusive items from globally recognised brands and shows, organisation, usability, and performance were critical to the success of their online wholesale experience.

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Adobe Commerce for high-performance B2B scalability

To manage a huge catalog of licensed and technical products, a platform built for flexibility and speed was required. Adobe Commerce modernised Nemesis Now’s B2B experience, streamlined complex product management, and prepared the business for international growth.

120% Online sales increase
115% Desktop page speed
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The challenges facing them

The previous Magento store was slow, cluttered, and hard to navigate. Trade buyers struggled to find products quickly or checkout efficiently for bulk orders. There was limited search functionality, no integration with Microsoft Dynamics NAV, and multi-site management was time-consuming and error-prone, impacting external and internal workflows.

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Solution delivered by Aware

Aware fully redesigned Nemesis Now on Adobe Commerce (Magento 2), providing a cleaner, faster, and more intelligent B2B experience. Enhanced search-and-filter functionality, real-time stock notifications, 360-degree imagery, CSV bulk ordering, Microsoft Dynamics NAV integration, multisite setup, and custom registration forms all improved efficiency and usability for customers and internal teams alike.

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The technology behind

Nemesis Now’s new platform integrates Microsoft Dynamics NAV for live stock and order management. Bespoke B2B modules support bulk orders and custom registration workflows. Hyvä frontend ensures speed and responsiveness, while advanced filtering and enhanced product imagery provide a scalable, high-performance B2B experience ready for international growth.

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The results & future development

The transformation brought measurable performance gains and improved business outcomes. Online sales increased by 120%, desktop page speed rose by 115%, and load times fell by 89%. Lighthouse Performance score is 94. Integration with NAV streamlined stock control and order management, while Aware continues to support UX optimisation, feature development, and backend enhancements to support global B2B growth.

  • Online sales +120%
  • Desktop page speed +115%
  • Load time -89%
  • Lighthouse Performance score 94
  • Enhanced B2B usability
  • Improved operational efficiency

Ready to upgrade your B2B eCommerce?

If your B2B store struggles with performance or usability, we can help. Aware Digital builds Adobe Commerce stores optimised for speed, scale, and complex product catalogues.

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Improve your B2B eCommerce & grow your business

Your B2B store should perform flawlessly, simplify complex ordering, and provide real-time stock visibility. Whether it’s a Magento migration, Hyvä frontend, or full Adobe Commerce build, we’ll help you deliver an experience that impresses buyers and supports growth.


Contact our team today to discuss your project requirements in more detail and we’ll work together to build a plan that suits your store’s needs.