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Nemesis Now

Reimagining B2B usability for alternative giftware wholesaler Nemesis Now

A bespoke Adobe Commerce (Magento) store, delivering a superior user experience that translated into more online sales, together with easier client management.

Nemesis Now is one of the UK’s leading wholesalers of Gothic and Fantasy giftware, with a colossal and ever-expanding range of unique collectibles and licensed products which it supplies to retailers throughout the United Kingdom and Europe.

Their range includes thousands of eclectic giftware items from many of the world’s finest fantasy artists, including exclusive licensed products from world famous shows like Game of Thrones and Iron Maiden.

When their existing website became tired and dated, our “superhero” team of expert designers and developers set to work crafting a new feature-rich B2B eCommerce store that would further establish the company as the leading alternative giftware wholesaler in the UK.



increase in online sales


increase in desktop page speed

Imagination realised

Exceptional results start with the imagination and passion we put into every project – a value shared with Nemesis Now.

Propelling their online presence into the stratosphere

Working hand in hand with Nemesis Now allowed us to improve lots of key features of their current site. UX, design and improved code were all focus points for Aware.

When we started working with Nemesis now back in 2019, the company’s existing website looked tired and dated. Worse still, the cluttered layout and basic search functionality made it difficult to browse the extensive range, making it harder than necessary for B2B buyers to find the right products.

With such a diverse and extensive product portfolio, a key priority for the new website was to make it easier for retailers to browse the range, including buyers from both the UK and overseas. Our goal was to make sure the site delivers the best possible user experience, with intuitive navigation, powerful search functionality, and a transformed checkout and ordering process. 

The result is a new store that’s a pleasure to use on every device for increased conversions and online sales.With Aware as their commercial partner, Nemesis Now is ready to grow in the online space and continue along their journey to becoming the UK’s leading specialist fantasy product supplier.

Magical numbers


Increase in Online Sales


Increase in Desktop Page Speed


Reduced Load Time


Lighthouse Performance

B2B ordering made easier

Advanced search filters and custom menu makes it a breeze for users to locate and find the products they are looking for.

Real-time stock updates, 360° product imagery and a new fast order upload function takes the shopping experience to a whole new level.

Meanwhile, Microsoft Dynamics NAV integration ensures simple and convenient order administration at all times. We also implemented custom registration forms and multisite integration as required by the client.

Features like real-time stock updates, recommended related products and prominent calls-to-action help to maximise conversions.

Another area of focus was the checkout process, which is now much more intuitive for reduced cart abandonment. Alternatively, users can create their order by uploading a CSV – making B2B purchasing faster than ever.

It all adds up to a superior user experience and a site that’s ready to drive their business forward.

Superb. Really great company to work with and their enthusiasm for good web design and practices really show in their work. A pleasure to work with.

B2B eCommerce

Ordering just got easier.

Users can easily search the site to find the products they are looking for, with the ability to filter products by brand, range, type or theme.

Magento Support Code

Nav integration at its core

Integrating with Microsoft Nav allowed Nemesis to have up to date product information.

Each product page contains comprehensive product information and specifications, including 360° images that make it easier for the user to appreciate the product they are looking at.

When it’s time to complete the purchase, the intuitive checkout process means the order can be placed in just a few moments. Alternatively, users can create an order by uploading a CSV file to the website.

B2B retail focused

A flexible, consistent global platform.

With such a diverse and extensive product portfolio, a key priority for the new website was to make it as easy as possible for retailers to find and order the right products. This included both the UK customers and customers from around the globe.

Including custom shipping functionality, designed specifically for Nemesis Now. What’s more, there was a significant opportunity to declutter the site while also introducing new features to further improve the shopping experience and make the site easier for the client to manage.

Magento Support Code

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See if your business can achieve these results?

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