Tools and Timber Magento Migration
Tools and Timber is a leading provider of wood and woodwork tools to both the trade and DIY markets
Powering eCommerce growth with a Magento 2 upgrade
A website equipped to handle an expanding portfolio
Tools & Timber have undergone a major expansion to showcase their ever-growing range of products. With an equally expanding online portfolio, it’s important their website is able to handle large amounts of data while optimising site speed and performance. Migrating such a large inventory of stock required careful data handling to ensure an accurate and seamless transition.
Handling eCommerce growth with ease and experience
Rebuilding Tools & Timber’s website with Magento 2 allowed Aware to reinvent the customer’s online experience and scale the website to handle an ever-growing product inventory.
Improving customer experience.
The key to successful eCommerce.
The existing Magento 1 site not only needed to encompass the Magento 2 upgrade but required key changes to improve customer experience. Making the website easier for customers to use increases online sales and encourages returning customers.
After understanding more about the Tools & Timber product range it was clear they needed a sophisticated search function so that customers could narrow down their searches using advanced filters. This was particularly important as Tools and Timber not only sell their own inventory but also products from 60 other brands. Customers can now easily navigate through the large inventory to find the products they’re after, making the browsing experience much more positive.
Tools & Timber’s new website utilises the power of Magento 2 by integrating these key features.
Custom Content Builder
Our custom content builder allows easy in-house maintenance using a drag and drop editor. The website can be kept up-to-date without a headache.
Custom CRM Integration
Ensuring the website and in-house systems communicate with each other is key. Accurate records of stock levels from both online and offline sales provide up-to-date information to both the Tools & Timber’s team and their customers.
Magento 2 sophisticatedly handles Shipper HQ. This provides customers with a smooth online buying experience with personalised and accurate delivery costs and details.
Maximising experience with finer details
Another key feature of Tools & Timbers portfolio is gift voucher purchase. Magento 2 offers a solution to gift voucher that personalises the experience down to the finer details.
Following a step-by-step guide, customers are now able to generate their own personalised gift voucher. They can select their chosen value, write their own message and choose from pre-set designs or upload their own image. To complete the buying experience, gift cards are easily redeemed by applying a code in the online basket.