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Tools and Timber

Powering eCommerce growth with a Magento 2 upgrade for Tools and Timber

A new online store equipped to handle an expanding portfolio, increasing online revenue by 86% in just 7 months and boosting traffic by 74%.

Tools and Timber is a leading provider of wood and woodwork tools to both the trade and DIY markets.

Having undergone a major expansion in recent years, the company required a Magento 2 website to showcase their ever-growing range of products. 

Tools and Timber’s existing Magento 1 site not only needed to encompass the Magento 2 upgrade but required key changes to improve customer experience. Making key improvements in this area makes the website easier for customers to use, resulting in higher online sales and encouraging returning customers.

With a constantly expanding online portfolio, it’s also important their website is able to handle large amounts of data while optimising site speed and performance. Migrating such a large inventory of stock required careful data handling to ensure an accurate and seamless transition.



Increase in Online Revenue


Increase in Traffic

Reinventing the customer experience at scale.

Rebuilding Tools & Timber’s website with Magento 2 allowed Aware to reinvent the customer’s online experience and scale the website to handle an ever-growing product inventory.

Improving the customer experience

Making buying online a smooth journey

After understanding more about the Tools & Timber product range, it was clear there was an urgent need to make it easier for customers to navigate their way through the vast array of available items. This was particularly important as Tools and Timber not only sell their own inventory but also products from 60 other brands.

With this in mind, we redesigned the site to completely overhaul the browsing experience, including the use of advanced search functionality, detailed filters, and improved shipping information courtesy of a Shipper HQ integration.

Advanced Search and Filtration

Customers can now easily navigate through the large inventory to find the products they’re looking for, creating a simple and intuitive shopping experience.

Personalised Shipping

Magento 2 sophisticatedly handles Shipper HQ. This provides customers with a smooth online buying experience with personalised and accurate delivery costs and details.

Gift Vouchers

Customers are able to generate their own personalised gift voucher. They can select their chosen value, write their own message and choose from pre-set designs or upload their own image. To complete the buying experience, gift cards are easily redeemed by applying a code in the online basket.

Easy in-house maintenance

Utilising the power of Magento 2 to create a store that’s ultra easy for in-house teams to manage on a day-to-day basis. 

Custom Content Builder

Our custom content builder allows easy in-house maintenance using a drag and drop editor. The website can be kept up-to-date without a headache.

Custom CRM Integration

Ensuring the website and in-house systems communicate with each other is key. Accurate records of stock levels from both online and offline sales provide up-to-date information to both Tools & Timber’s team and their customers.

Results that speak for themselves


more visitors


organic keywords ranked for


increase in revenue

Built to outrank the competition.

Google is constantly trying to recommend only the best websites to show users, so with the updated version of the site Tools & Timber skyrocketed in rankings.

Magento Support Code

SEO at its core

An optimised eCommerce site built to outrank the competition.

When it comes to Search Engine Optimisation, a lot of the improvements came from the website design and build itself. Google is constantly trying to recommend only the best websites to show users, so with the updated version of the site Tools & Timber skyrocketed in rankings.

An example of this was optimising the URL, H1 tag and meta title to include a target keyword – like “Wood Carving Tools.” A simple change that resulted in achieving the 1st position in the organic rankings.


Backlinking is the act of linking one website to another website. The best way to think of a backlink is as a vote. The more backlinks/votes you have, the higher you will rank.

Ready to start working with a leading UK based eCommerce growth agency?

Knowing your objectives and core business visions will allow us to create a plan with the right actions and solutions to offer you the best eCommerce platform.

See if your business can achieve these results?

We’d love to chat with you about how partnering with Aware could help you grow your eCommerce business! Fill in the form below and we’ll get back to you as soon as we can – usually within 1 business day.

Start Your eCommerce Growth.

Start your journey to a better digital strategy. Our certified team are happy to talk and answer any questions you might have around eCommerce, whether it’s Development or Marketing. 


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