TT Pumps Magento 2 redesign

Reinventing technical B2B retail with a redesigned and upgraded Magento 2 Commerce site.

Pumping up the experience.

Transforming the UX and B2B ordering process.

With a history dating back more than 60 years, T-T Pumps is one of the UK’s leading manufacturers, suppliers and installers of pumps, controls, valves, environmental products and systems. With a catalogue containing hundreds of technical products, it is trusted around the world to deliver practical and economical solutions across six distinct divisions.

Unfortunately, the company’s old Magento 2 site had a clunky layout that made it difficult for its B2B customers to find and browse through highly complex product specifications and datasheets. With this in mind, the company entrusted Aware to revitalise the site and take the ordering experience to the next level, while also redesigning CMS pages to make admin and maintenance tasks both simpler and more intuitive.

TTPumps Redesign and Help
Better design, better experience.

Transforming the company’s B2B online presence for a fast ROI.

Simplifying the complex.

T-T Pumps sells highly technical products with complex specifications. What’s more, each item has many different variations, with each one accompanied by a detailed datasheet describing its properties and operating specifications.

A key aim for this project was making it quicker and easier for customers to access this information and locate the critical data they require to find the right product. To achieve this, we completely redesigned the product pages to include a detailed spec table that provides an at-a-glance view of product variations and specifications, including real-time delivery availability and one-click access to downloadable datasheets.

In order to provide the most integrated B2B experience possible, we carefully designed the table to ensure it matches the layout and information found in the company’s brochures. It is also fully mobile responsive and automatically adapts to the screen size, providing a great experience whether viewed on a smartphone, tablet or desktop.

Increasing page speed by 525% on mobile and 234% on desktop.

We made a dramatic increase to the website’s page speed both on mobile and desktop. Not only does this improve user experience but it also makes Google rank the page more highly which in turn increases organic traffic.

Day-to-day admin tasks made simple.

As well as transforming the front end to improve how the website looks to customers, we worked hard to speed up day-to-day administration and content updates. This makes it easy for the TT Pumps team to keep the website up to date, an important factor for optimising website performance and promoting online sales.

To this end, we customised and extended Magento’s already intuitive Page Builder, making content updates quicker and easier than ever before. CMS pages have been designed and developed around the bespoke needs of the client, saving them time and facilitating better in-house productivity.

TTPumps Redesign and Help

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