As everyone knows it is essential in 2020 to have an online presence for your business if you want to compete in a very competitive market.
By using Google My Business you’ll help your business to achieve an online presence that could give the business that extra boost it might just need. It’ll allow you to show off your business in the local area, making it faster for prospective clients to find information, products and services you offer. Start by updating your business.
The best part about this? It’s free. Yes FREE! Giving you a tool that can market your business in the most efficient way.
When you do a Google search, you’ll notice for some businesses there is a column on the right-hand side of the search results. This information about the company has a map pin, opening times and more. This is what businesses have control over and can update with the latest information, services and opening hours. It also offers the opportunity for the business to show off blog post address and email contact.
Google My Business is a great way for your company to add its profile to Google. Keeping every customer up-to-date. Keeping your Google My Business profile up-to-date can have a large knock-on effect, usually resulting in better leads, more customers and more sales.
A large advantage of Google My Business is when a user searches for a specific term. e.g. wholesale giftware Stoke On Trent, they’ll get a list of results with relevant businesses. Google will then process this information and create a detailed map of the individual locations. This makes it very easy for the customer/searcher to compare locations, distances and star ratings to help them make an informed decision.
Google My Business is also a great way to gain an insight into what your customers think of your business. The insights tab allows you a fantastic amount of data which can be used going forward helping you to promote your company, products and potential customers.
With reviews available as well, it encourages you to actively respond to customers, whether they’ve had a good or bad experience. Handling reviews can be tricky, but can really help reputation. Responding quickly and professionally can help your brand and business feel more genuine.
On the whole Google My Business is trying to make it easier for businesses to increase their traffic be being found first on search terms in Google. And the more optimised your Google My Business profile is, the more professional you’ll look as a company, resulting in higher click throughs.