PWA – let’s talk about the future of the web.

PWA (Progressive Web Application) is the next big thing in the world of eCommerce. This topic has gained a lot of traction over the last year with Magento starting and releasing its very own beta this year. If you are thinking about taking the next step in eCommerce and looking at PWA for your store lets take a look at the advantages of PWA compared to native apps and responsive websites.

Advantages of PWA.

Progressive Web Apps are similar to native apps but they can not mimic all the features of native apps but they are much quicker to deploy not having to wait for an approval process users can add them to their home screen right from your website. There is also one single instance of the application to add new features to, instead of having to change each individual app and website one by one, helping to bring consistency for your users across multiple devices.

PWAs can also work offline! Offering your customers the convenience of being on the go and not worrying about their connection dropping out.

PWAs also work when your users/customers are offline, which is something responsive websites can’t offer. Keep that in mind. Customers can make purchases or browse your content without a connection, keeping them engaged for longer on your brand.

What about desktop and PWAs?

Although most use cases evolve around mobile to improve the user experience, all these advantages are transferable to desktop websites and customers will see improved performance on this platform as well. Google has decided to give more information on this here google developers website, google being one of the biggest advocates of PWA.

53% of users will abandon a site if it takes longer than 3 seconds to load! And once loaded, users expect them to be fast, with a Progressive Web App your desktop website will have all the speed advantages and also offline ability just like mobile. Having a PWA will result in happier customers not being frustrated by a slow website that takes what feels like forever to load.

Why do I need an App

If you don’t think you need a PWA you visitors will almost certainly be accessing your site via their smart devices and as a rule of thumb those sessions usually have a much lower conversion than the desktop session. Users are looking for a faster, cleaner and better user experience these days. PWA can help provide this!  Also as stated earlier you will be providing a faster experience for your users too and the ability to access data offline.

Your currently still on Magento 1

If you’re still on the Magento 1 platform and on the fence about PWA you can still make the move to Magento 2 and be able to take advantage of PWA in the future, as Magento 2 has a headless concept to its code base. Allowing developers to use API’s and endpoints to build on top of the Magento platform and offer a PWA frontend for the customer. No resulting in no need to reimagine your admin area or recreating a whole new website.

Not on Magento

Although PWA is being talked about heavily in the Magento community, PWA is not just for Magento but can be implemented on lots of other platforms. Here at aware. We prided ourselves on providing the best possible solution for your business, that’s why we don’t say we specialise in one platform but in eCommerce. So instead of pushing you into a platform that isn’t right for you just because that’s all we do, we help guide you to your absolute potential.

Want to talk more about PWA get in touch with us here at aware.

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