What Is BigCommerce and Is It Right for You? | Aware Digital

After recently becoming an official BigCommerce Partner Agency, we’re really excited about what this market-leading eCommerce platform will do for our clients looking to grow online.

So, what is BigCommerce? What’s more, why should you consider switching to it? Here’s the full lowdown on everything you need to know…

What is BigCommerce?

In short, it’s a powerful, fully managed eCommerce platform offering everything a small, medium or large-sized business needs to sell online – and all with a superior level of flexibility.

Originally brought to the market in 2009, BigCommerce has rapidly become a leading player in the eCommerce world, powering tens of thousands of eCommerce stores in 150 countries around the globe.

What makes it so special?

Traditionally, eCommerce platforms can be split into two broad categories.

Firstly, there are Open Source platforms like Magento Open Source, Shopware and WooCommerce. These offer complete control over your site, with total flexibility and scalability – but they can also be complex for inexperienced users and need to be properly maintained.

Secondly, you’ve got SaaS platforms, like Shopify and Salesforce Commerce Cloud. These offer fast set-up, ease of use and out-of-the-box functionality. However, they can be found lacking when it comes to flexibility and customisation options.

Open SaaS = Unrivalled flexibility

BigCommerce is something different. As an Open SaaS platform, it essentially offers all the advantages of a managed SaaS platform, but with far more flexibility.

We feel this is what makes BigCommerce a unique offering in the marketplace and one that many of our clients will be very excited about.

Plug-in architecture and marketplace

Extensive customisation capabilities and a plug-in architecture mean you can choose which features to add to your website. This allows you to tailor your site, maximising performance and enabling it to grow with your business.

Comprehensive API

As an agnostic system with a ton of webhook integrations, you’ll be able to build and maintain a scalable eCommerce store designed around the way you work. Essentially, it includes everything you need to leave your competitors in the dust.

Headless commerce

BigCommerce is built to support the utilisation of any front-end for content-rich commerce experiences. Headless commerce means endless flexibility and customisation options, allowing you to change customer-facing functions without needing to change the backend.

Seamless integration

BigCommerce makes it a breeze to unify your backend systems. You can also easily add in third-party apps as needed, offering a greater degree of flexibility. 

Great for shoppers – and shop owners

As you would expect, responsive design, fast page loading times and an intuitive single-page checkout process help maximise conversions and provide your customers with a first-rate experience on every device.

In addition, features such as product ratings and reviews, along with 24/7 live agent support, allow customers to shop confidently in your store.

With BigCommerce, it’s also easy to manage your site on a day-to-day basis and tailor every aspect of the customer experience. Advanced content management and powerful marketing automation tools put you firmly in control.

Why choose BigCommerce?

Aside from powerful features and first-rate flexibility, BigCommerce offers fantastic value for money. There’s everything you need to build and grow your business, with:

  • No transaction fees for leading payment gateways
  • Unlimited products, file storage and bandwidth
  • Unlimited staff accounts
  • Multichannel support
  • Support for Apple Pay

And more.

BigCommerce and Aware

As an official Partner Agency, we design and build totally customised online stores on the BigCommerce platform. We’ll work closely with you to produce a site that maximises your results – delivered both on time and on budget.

Our services extend far beyond just those initial stages. We view our clients as long-term partners, working with you to support your journey over time and maximising the performance of your business.

Want to learn more about what BigCommerce could do for your business and how it can drive your online sales? Not sure if it is the right platform for your business?

Get in touch with our experts for some friendly, no obligation advice.

Start Your eCommerce Growth.

Start your journey to a better digital strategy. Our certified team are happy to talk and answer any questions you might have around eCommerce, whether it’s Development or Marketing. 


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