What is Magento – Is it for you? – Expert Answers

This is a complete beginner’s guide to understanding what Magento is and who it’s for. This is a guide for people who have just heard of Magento and know very little about it.

I’ll be going over everything you need to know before deciding if you want to migrate your current website to Magento. Or if you just want to learn Magento as a developer.

Some of the information in here Andy has answered. Andy is a Magento expert and a founder of the Aware digital marketing agency.

What is magento?

“Magento is an eCommerce platform based on open source PHP, XML and Javascript code. There are currently 3 versions of the platform Adobe Commerce, Adobe Commerce cloud and Magento Open source all of which have the same underlying code structure, with Adobe Commerce having the added advantages of pre-built structures such as customer segmentation, advanced reporting and visual merchandising. “

Being such a robust and extendable platform, Magento or Adobe Commerce allows businesses of any size to customise and layer their functionality with ease and precision. However most of the time Magento is used for larger SKU catalogues allowing customers to easily maintain and implement sales in the online space.

Who is Magento for?

Magento is for eCommerce businesses. This is due to its superior SKU handling compared to other popular eCommerce platforms such as Shopify and WordPress.

SKU stands for Stock Keeping Unit, it allows you to track and identify inventory. Even customizing the attributes of an item such as brand, colour, gender etc. While other platforms can also do this, Magento allows for more customization options with attributes and SKU.

Is Magento hard to learn?

Yes, Magento is hard to learn and considered one of the most difficult platforms to learn for developers. You’ll need to understand how to code in PHP, XML and Javascript to be effective in Magento. 

If you’re a complete beginner, it will take 6 months to 1 year to get good at being a Magento developer. This time period will consist of you studying for 5 hours per day out of the 7 days of the week.

Do I need to know how to code to make changes inside of Magento?

No, you do not need to know how to code to make changes inside of Magento. You’ll still be able to update stock and make changes to pages without knowing any programming language. As long as this functionality is built into the website.

Is Magento expensive?

Magento is one of the most expensive platforms to build your eCommerce website on. It can cost 5 figures to build a Magento website.

Magento 1 VS Magento 2

Magento 2 is built differently from Magento 1. Magento 2 is much faster, user friendly and gives SEO benefits over the first Magento. It fixes a lot of the bugs Magento 1 has, updated its security and has become the default Magento platform to build your website.

What are Magento extensions?

Magento extensions add additional functionality to your website. These extensions can enhance the user’s experience, increase conversions, add SEO functionalities and much more.

The best way to think of extensions are as apps. When you first get your phone, it’s bare, there’s not much too it. But when you download apps, you get extra features that can be really useful.

Is it expensive to create a Magento website?

“It’s all perspective, if you’re turning over 10 million a year and you invest in a 100k site then not really.”

Are there opportunities for Magento developers?

More and more people are shopping online which is forcing a lot of businesses to go online. The pandemic has accelerated this trend dramatically, if your business is not online, you’re going to have a tough time getting customers through the door.

The most in-depth eCommerce platform is Magento. The companies that use this platform typically do over one million plus a year. Allowing them to keep growing and for this growth, there need to be more developers for these businesses.

But many eCommerce businesses don’t have their own in-house team of developers. It’s typically outsourced to a company like Aware. An expert Magento marketing company.

If you have the skills, there’s going to be a company that will want to take you on.

Is Magento good for SEO?

Yes, Magento is suitable for SEO purposes. Magento allows you to make changes that have an impact on SEO such as adjusting the HTML elements, meta data and adding different tags to pages such as canonical tags.

Developers can build in functions that will allow you to adjust impactful SEO elements easily.

Does Magento have a customer support team?

Magento’s customer support is minimal. You can write in to say you found a bug but that’s pretty much it. You’re on your own to figure it out. You/developers will have to build the website through Magento and understand how.

You’re on your own kid.

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