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Farm & Stable

Delivering the support Farm & Stable needed to stride ahead online

Improving the codebase of the store, upgrading features and providing maintenance and support for one of the UK's leading suppliers of equestrian supplies.

Farm & Stable has been supporting equine professionals across the UK for more than 45 years, providing a complete range of products to support sports horses across all disciplines – from equine wormers and nutritional supplements to veterinary and medical supplies, stable and yard equipment, grooming products and much more. With a Royal Warrant and vast knowledge of all aspects of equine wellbeing, the company also has dedicated Suitably Qualified Persons (SQPs) who are on hand to provide expert advice and support, including equine worming.

When we started working with Farm & Stable, its store had poor quality code that was hampering performance and causing a number of issues. Our task was to upgrade the store by improving the code quality and adding new features on Magento Cloud, including upgrading the OGL connector for split store views. Our team worked to a tight deadline to ensure the client didn’t have to pay for Magento support outside of their contract.



First contentful paint


Reduced load time

Adobe Commerce (Magento) taken to the next level with Aware.

Hyvä is considered to be the future of the Magento frontend – and it was the perfect tool for this project, delivering unparalleled performance and flexibility.

A fast, smooth and stable experience

Improving code quality and adding new features on Magento Cloud

Farm & Stable came to us with a store that had poor quality code. Left as is, this creates technical debt that can hamper site performance and lead to issues affecting overall stability and day-to-day usability.

Given the impact on the business, our team’s first priority was to improve the codebase to create a faster, smoother and more stable experience for both users and staff. We also added new features and fixed bugs to make managing the site much easier, including work on the ERP multi-site integration to facilitate stock control, order management, reporting and accounting. This is now seamlessly integrated with the store, providing Farm & Stable with complete visibility of business performance including easier order management and real-time stock, order and financial data.

Our initial work was completed in a very short timeframe, saving the client money as it meant they wouldn’t have to pay for support outside of their contract.

Since then, we have continued to work with Farm & Stable over the long term, becoming their ongoing partner to provide all the support they need to thrive in the online space. 


Product detail speed improvments


First contentful paint


Reduced load time


Reduced load time

Supporting eCommerce growth

Our Magento Support service is flexible and designed to deliver the support you need, when you need it – something which Farm & Stable really appreciated.

From day-to-day maintenance and security updates to new development work and rolling out new features, rest assured that tasks will be handled efficiently by our skilled and experienced team who work with the Magento platform day in, day out.

Ongoing support and transparent communication is at the heart of our business, becoming an extension of our client’s internal teams to provide all the support they need to grow online. Regular calls, reports and roadmap meetings keep the client up to speed and ensure our development teams can focus on the most important tasks.

Flexible support

While we reserve development resources each month for our retainer clients, we also understand that needs change. Need to roll out a new feature or start on a new project? We’re happy to accommodate your changing needs.

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ERP Integration

Total visibility of business performance.

Farm & Stable’s store is now seamlessly integrated with the company’s ERP software, drastically improving stock control, order management, financial process and other business-critical tasks. 

Using the integration, efficiency has been greatly improved through the optimisation and automation of many tasks. Staff now have complete visibility of business performance, including access to real-time stock and order data that can be used to improve workflows.

With stock being central to the performance of any business, the ERP connects stock control with  sales, finance and purchasing teams, ensuring a smooth and streamlined order process.


Best-of-breed shopping experience

Farm & Stable strives to offer everything a customer needs to ensure equine wellbeing, with a large and ever-expanding range spanning horse wormers, veterinary, medical and hygiene supplies, equine supplements, stable equipment, biosecurity products and more.

Our ongoing work seeks to ensure a first-rate customer experience on all devices, ensuring their store makes it easy for customers to find the right products to match their individual requirements. Logical categories and smart search function makes browsing a breeze, while product pages offer all information to help the customer make a confident buy.

Need some expert advice? Head to the comprehensive knowledge-base boasting a wealth of useful guides and articles – or use the easily-accessible live chat function available throughout the website.


Ready to start working with a leading UK based eCommerce growth agency?

Knowing your objectives and core business visions will allow us to create a plan with the right actions and solutions to offer you the best eCommerce platform.

See if your business can achieve these results?

We’d love to chat with you about how partnering with Aware could help you grow your eCommerce business! Fill in the form below and we’ll get back to you as soon as we can – usually within 1 business day.

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Start your journey to a better digital strategy. Our certified team are happy to talk and answer any questions you might have around eCommerce, whether Development or Marketing. 


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