Page speed matters.
With connections now varying more than ever, having fast page speed for every device is key. Offering a user the best experience possible isn’t just relating to design it has many key features and speed comes into this.
So what is page speed?
Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server).
Want to test your site speed, you can use any of the following to do so:
Best practice for Page speed.
Why is page speed so important? Well, recently Google suggested that site speed and Page speed is one of the factors for its algorithm to rank your website. There is research to show that Google might be measuring time to first byte as when it considers page speed. Additionally, slow pages mean less search engine crawls. Negatively affecting your indexing.
Not only is page speed important for your rankings, its also massively important for your Users. UX is on the up and creating a positive User experience is a must. Pages with a higher load time have a higher bounce rate, on average. There is also the negative affect that longer load times have on customers trying to checkout. It’s been shown that it has a negative affect on conversations for any website or eCommerce Store.
What aware do, and what you can do.
At aware we use lots of best practices to allow sites to perform better for UX and for Googles indexing. Here are a few you can consider when thinking about enhancing your websites speed.
- Enable compression – Gzip
- Minify your code – the smaller the code, the quicker the load
- Reduce redirects – every redirect increases wait time
- Remove render blocking objects
- Leverage every cache available
- Reduce server response time – we use scaleable solutions
- Use a CDN
- Optimise every image.