Why Should I Use Magento? - Everything You Need to Know

Looking ahead at your eCommerce strategy for 2021 and feeling like your current eCommerce platform just isn’t cutting it? Maybe it doesn’t have the features or scalability you need? After all, you’ve set some pretty ambitious goals!

If so, you’re not alone. Choosing the right eCommerce solution to power your online sales is pivotal to your success, so it’s important to get it right.

With lots of exciting new enhancements on the way, here’s why we think you should choose Magento to power your eCommerce business in 2021 and beyond.

New Features and Enhancements

At Aware, we make no secret of the fact we love Magento. It’s a robust and reliable eCommerce solution that’s also ultra-scalable, meaning it can easily adapt to and fit your growing business. It’s a great choice for both SMEs and enterprise-grade businesses looking for unrivalled power and flexibility.

As a market leader, Magento is also constantly evolving and improving. Looking ahead to 2021, the platform has outlined four key areas of focus. We’re really excited about what these developments could mean for your business.

1. Headless Commerce

Traditionally, the frontend and the backend of an online store are closely linked, meaning the front, customer-facing layer is effectively constrained by the backend architecture.

With headless commerce, the two are independent of one another.

Why is this such big news?

To begin with, it means the customer-facing layer can be changed without disrupting the business infrastructure, allowing for endless flexibility and customisation options. You can change one without needing to change the other, better facilitating omnichannel retail and making it easier to connect to existing content management solutions.

What’s more, headless commerce means customer data becomes available at every touch point, making it possible to offer more relevant promotions and personalised offers. In short, it’s the best way to deliver a completely unique experience that drives business results.

2. Intelligent Commerce

Personalised experiences are becoming more and more important to consumers, with 86% of customers saying it plays a role in their purchase decision. 

Just think about the way companies like Amazon, Netflix and Spotify increasingly make personalised recommendations based on the way you use them.

How is this possible? It’s all down to Artificial Intelligence. 

Thankfully, Magento is at the forefront of AI, with a suite of Intelligent Commerce features powered by Adobe Sensei. 

For example, Visual AI uses computer vision to dynamically display visually similar recommended items on product pages. Likewise, Live Search uses a cloud-driven SaaS service to automatically analyse data and deliver super relevant search results to your customers. 

Features like these improve the shopping experience, while also driving up conversions. Instead of having to manually select products to showcase to visitors, AI means they’re selected and shown automatically based on real browsing data.

3. B2B and Hybrid Commerce

Magento is already one of the best platforms for B2B businesses. It offers a rich set of B2B features, including advanced payment and shipping options, quote management, custom catalogues, robust inventory management and much more.

In 2021, Magento Commerce is set to build on this even more, adding enhancements including a new Progressive Web App (PWA) reference theme and intelligent commerce technologies for B2B pricing and customer groups.

For more information on Magento B2B, see our blog post on why Magento is the right B2B platform for your business.

Magento also recognises that more and more businesses are adopting a hybrid commerce business model. Consumer brands are becoming wholesalers, and B2B businesses are now selling directly to consumers – or just simply striving to offer a more “consumer-like” experience. 

Thankfully, Magento Commerce provides a rich set of features and capabilities to support both B2B and B2C commerce.

4. Frictionless Cloud Infrastructure

Magento is planning significant enhancements to its cloud infrastructure, boosting performance, security and reliability.

Improvements to cloud native managed services, increased self-service abilities and enhanced Magento PWA hosting with containerisation will help you innovate and build your business with confidence.

Grow Your eCommerce Business with Aware and Magento

Whatever your goals for 2021, you need the right eCommerce platform to power it – and support from an experienced digital agency. Contact our friendly team today for some expert advice and let’s make 2021 your best year ever.

Start Your eCommerce Growth.

Start your journey to a better digital strategy. Our certified team are happy to talk and answer any questions you might have around eCommerce, whether it’s Development or Marketing. 


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